# Consumer Marketing Manager, Japan

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** Tokyo, Japan
**Role:** Growth Marketing
**Experience:** 7+ years
**Skills:** Consumer Marketing, Brand Marketing, Digital Marketing, Influencer Marketing, Creator Marketing, Partnership Marketing, Lifecycle Marketing, Campaign Management, Media Strategy, User Acquisition, Retention Marketing, Agency Management, Japanese Consumer Behavior, Market Research
**Posted:** 2026-09-08

> Leads Japan-specific consumer marketing programs across brand, digital, creator, partnership, community, and lifecycle channels. Requires 7+ years of marketing experience, deep knowledge of Japan’s consumer and media landscape, and strong local partner networks.

## Job Description

## Responsibilities
- Develop and execute Japan-specific consumer marketing plans aligned with global priorities.
- Drive full-funnel initiatives to grow users and weekly active users, improve activation, repeat usage, retention, advocacy, and sentiment.
- Apply expertise in Japanese culture, consumer behavior, media, and marketing dynamics to inform strategy, creative, and execution.
- Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic campaigns and content.
- Partner with product marketing, communications, partnerships, and regional leadership teams on integrated programs.
- Represent the voice of Japanese consumers in internal marketing strategy, messaging, and decision-making.

## Requirements
- 7+ years of marketing experience, including high-impact consumer campaigns and measurable user or usage growth in Japan.
- Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
- Experience building and executing integrated marketing plans across brand, digital, influencer/creator, and partner channels.
- Ability to operate strategically and execute hands-on in a fast-paced, ambiguous environment.
- Strong network of local agencies, creatives, creators, and production partners, with experience managing external partners.
- Excellent communication and collaboration skills, including the ability to influence stakeholders across functions and geographies.

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