# Senior Product Manager, Consumer

**Company:** [Counsel Health](https://hotfix.jobs/companies/counsel-health)
**Location:** New York, NY, Boston, MA
**Role:** Product Management
**Salary:** $165k – $205k/yr
**Experience:** 4+ years
**Skills:** Product Discovery, Experimentation, A/B Testing, Onboarding Flows, Growth Strategies, Mobile App Development, Notifications, Llm/Ai Products, Data Analysis, Cross-Functional Collaboration
**Posted:** 2026-01-02

> Owns consumer onboarding, core chat experience, and acquisition funnel for AI-driven healthcare app, engineering aha moments and habit formation to drive daily user engagement. Requires 4+ years consumer product experience with strong data intuition and cross-functional execution.

## Job Description

## Responsibilities
- Engineer the \"Aha!\" moment by obsessing over time-to-value, designing paths for users to sync records or interact with doctors.
- Master mindshare and presence through notification strategies, mobile app adoption, and habit-forming triggers to drive daily returns.
- Own the acquisition funnel including signed-out experience, landing pages, and onboarding to convert curiosity to high-intent usage.
- Own core chat experience, working with AI teams to improve quality and personalization of AI and doctor conversations.
- Partner with D2C growth marketing in a high-velocity pod.

## Requirements
- 4+ years building consumer products.
- Experience with 0→1→10 product work.
- Lead discovery and experimentation to prioritize features.
- Deep customer intuition, design empathy, data-informed impact measurement.
- Own work in fast-paced environment, manage priorities, adapt to change.
- Roll up sleeves to ensure product success.
- Work cross-functionally with engineering, design, clinicians, GTM.
- Strong written and verbal communication.

## Nice-to-Haves
- Growth at early-stage startup during scaling.
- Direct experience with LLM-powered products.
- Collaborating with D2C growth marketing or being a growth marketer.
- Consumer products in regulated spaces (Fintech, Edtech, healthcare).

## Compensation & Benefits
- Competitive salary + equity.
- Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave.

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