# Integrated Marketing Lead

**Company:** [Creditgenie](https://hotfix.jobs/companies/creditgenie)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $185k – $205k/yr
**Experience:** 7+ years
**Skills:** Social Media Strategy, Influencer Marketing, Creator Marketing, Brand Marketing, Integrated Campaigns, Public Relations, Community Management, Employer Branding, Media Relations, Google Analytics, Sprout Social, Hootsuite, Tableau, Social Analytics, Content Strategy
**Posted:** 2026-09-04

> Leads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.

## Job Description

## Responsibilities
- Own brand positioning, voice, visual identity, and brand-building campaigns across OOH, video, digital, and other channels.
- Develop and manage an always-on social media strategy across major platforms, including content planning, editorial calendars, community engagement, and measurement.
- Own influencer and creator marketing end to end, including sourcing, vetting, briefing, contracting, content review, partnership management, and ROI reporting.
- Build Credit Genie's employer brand in partnership with the people team through culture and employee content.
- Lead integrated go-to-market campaigns spanning brand, social, influencer, PR, OOH, and lifecycle channels from concept through optimization.
- Manage customer communities, nurture engagement, and protect brand sentiment.
- Lead PR and communications, including media relations, press materials, earned coverage, launch support, and reputation management.
- Influence cross-functional partners across growth, design, product, customer service, people, legal, and leadership.
- Define KPIs, run experiments, analyze consumer insights, and optimize strategy and investment.

## Requirements
- 7+ years of experience leading social strategy across major platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube.
- Track record of building awareness and consideration.
- Hands-on experience owning influencer and creator marketing programs end to end.
- Experience growing and managing social communities, including operations, engagement, content strategy, and measurement.
- Experience partnering on employer branding and developing internal and external brand narratives.
- Experience leading PR and communications, including media pitching, press materials, earned coverage, and issues management.
- Experience managing and measuring ongoing and campaign-specific social programs.
- Excellent creative judgment, analytical ability, organization, and attention to detail.
- Experience with web and social analytics tools and reporting.
- Ability to build new programs in ambiguous environments and influence cross-functional teams without direct authority.

## Nice-to-haves
- Experience in consumer fintech or a related industry.

## Compensation and Benefits
- Base salary: $185,000–$205,000 annually.
- Potential eligibility for bonus and equity programs.
- Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
- Fitness reimbursement or complimentary LifeTime Fitness or Equinox membership.
- 401(k) with a 3.5% company match and immediate vesting.
- Meal program, pre-tax benefits including a $1,000 HSA match, life and accidental insurance, and flexible PTO.

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