# Senior Product Marketing Manager, Upmarket

**Company:** [GlossGenius](https://hotfix.jobs/companies/glossgenius)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $160k – $180k/yr
**Experience:** 4+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Positioning, Icp Definition, Ai-Powered Workflows, Data-Driven Decision Making, Messaging
**Posted:** 2026-06-24

> Own GTM strategy and positioning for the upmarket segment, building the motion from scratch. Partner across Product, Sales, and Marketing to define ICP, enable sales, and influence roadmap decisions.

## Job Description

## What You'll Do

- Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors
- Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
- Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best
- Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
- Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
- Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
- Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company

## What We're Looking For

- 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
- You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
- Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists
- Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
- Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences

## Benefits & Perks

- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
- Base salary between $160,000–$180,000 + equity + benefits
- Eligible to participate in GlossGenius's equity plan

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