# Senior Product Marketing Manager

**Company:** [Apptega](https://hotfix.jobs/companies/apptega)
**Location:** Remote
**Role:** Product Marketing
**Skills:** SEO, Paid Media, Content Strategy, Demand Generation, Messaging Frameworks, Sales Enablement, Go-to-Market Strategy, AI, Web Optimization, Competitive Analysis
**Posted:** 2026-04-20

> Own product marketing including messaging, content strategy, and demand generation for a cybersecurity SaaS platform. Drive go-to-market initiatives, sales enablement, and partner ecosystem alignment in a fast-paced environment, leveraging cybersecurity/GRC expertise.

## Job Description

## What you'll do

### Product Marketing & Positioning
- Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
- Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
- Partner closely with Product to support launches, releases, and roadmap communication
- Develop and maintain core assets including messaging frameworks, personas, and use cases

### Content Strategy & Execution
- Lead content strategy across the funnel (awareness → conversion → enablement)
- Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
- Ensure consistent storytelling and voice across all external channels
- Incorporate customer insights and voice-of-customer into all messaging

### Demand Generation (with Agency Management)
- Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
- Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
- Collaborate on campaign strategy, landing pages, and conversion optimization
- Monitor performance and continuously optimize programs for pipeline impact

### Sales & Partner Enablement
- Develop sales and partner enablement materials that drive pipeline and revenue
- Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers, Distributors (TSDs), agents, referral partners
- Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
- Partner with Sales and Channel teams to ensure alignment and effectiveness

### Go-to-Market & Cross-Functional Leadership
- Lead go-to-market planning and execution for product launches and key initiatives
- Align marketing efforts with sales, product, and leadership priorities
- Bring structure and clarity to a fast-paced, evolving environment

## What we are looking for

### Core Experience
- Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
- Experience owning or heavily contributing to content strategy and creation
- Familiarity with demand generation, including working with external agencies (SEO, paid, web)
- Experience supporting or selling through channel/partner ecosystems

### Domain Expertise (Strongly Preferred)
- Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
- Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
- Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)

### Competencies
- Exceptional storyteller and communicator across formats (written, visual, verbal)
- Able to operate both strategically and tactically—you can build the plan and execute it
- Highly organized and able to manage multiple workstreams (including external partners)
- Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
- Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
- Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
- Strong bias for action with attention to detail
- Comfortable in a small team environment with evolving priorities
- Collaborative, accountable, and driven to raise the bar for yourself and others

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