# Product Marketing Lead, Enterprise

**Company:** [Scale AI](https://hotfix.jobs/companies/scale-ai)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $173k – $216k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, B2B Marketing, Enterprise Marketing, AI/ML, Sales Enablement, Messaging, Positioning, Content Marketing, Customer Marketing, Field Marketing, Event Marketing, Storytelling, Market Analysis, Case Studies, Executive Communication
**Posted:** 2026-08-12

> Leads enterprise product marketing for AI offerings by developing vertical-specific messaging, content, sales enablement, customer marketing, and executive advisory programs. Requires 5+ years of B2B enterprise product marketing experience and strong communication, storytelling, analytical, and cross-functional influence skills.

## Job Description

## Responsibilities
- Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals.
- Create marketing assets, including slide decks, videos, blog posts, and one-pagers, to communicate value propositions to vertical leaders and support sales pursuits.
- Lead positioning and sales enablement efforts to drive awareness and engagement for offerings.
- Drive cross-functional marketing programs around target verticals with product, engineering, sales, and growth marketing teams to create a cohesive customer experience and contribute to pipeline targets.
- Collaborate with field marketing and events teams on vertical-specific event strategies, content, and experiences that engage customers and target accounts.
- Drive customer marketing strategy and tactics, including case studies, testimonials, visual assets, and event participation.
- Design and run the Customer Advisory Board program, including virtual sessions and an annual in-person summit for senior enterprise executives.

## Requirements
- 5+ years of experience in product marketing in B2B enterprise environments.
- Experience in at least one vertical sales-led growth motion or a customer marketing focus preferred.
- Understanding of AI/ML technology and/or intuition for building content for executive buyers, IT, and business users.
- Excellent written and verbal communication, problem-solving, storytelling, and analysis skills.
- Ability to influence at all levels, including executives, and work cross-functionally.
- Outstanding attention to detail.

## Nice to Have
- Experience marketing AI products or services.

## Compensation and Benefits
- Base salary range: **$172,800–$216,000 USD**.
- Compensation may include base salary, equity, and benefits; the final offer depends on work location, skills, experience, qualifications, interview performance, and education or training.
- Benefits include comprehensive health, dental, and vision coverage, retirement benefits, a learning and development stipend, generous PTO, and potentially a commuter stipend.

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