# Director of Digital Acquisition

**Company:** [Chime](https://hotfix.jobs/companies/chime)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $196k – $270k/yr
**Experience:** 8+ years
**Skills:** paid social, paid search, affiliate marketing, youtube, mobile advertising, customer acquisition cost, media planning, marketing mix modeling, Analytics, AI, MarTech, Vendor Management, Team Leadership
**Posted:** 2026-08-11

> Leads Chime’s full digital acquisition portfolio across paid, affiliate, video, mobile, and emerging channels. The role owns growth and CAC outcomes, builds teams and new capabilities, and partners with senior stakeholders on portfolio-level investment and AI-enabled growth strategies.

## Job Description

## Responsibilities
- Own performance across Chime's full digital acquisition portfolio, including **paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels**.
- Deliver growth, efficiency, and customer acquisition cost (CAC) targets.
- Make portfolio-level investment and prioritization decisions across channels, talent, technology, and vendor partnerships.
- Lead and develop a team of experienced channel managers as a player-coach.
- Build new acquisition channels, partnerships, and technology-enabled growth motions.
- Monitor the external digital ecosystem, including platforms, agencies, AI/martech vendors, and startups, to identify and introduce new capabilities.
- Rebuild experimentation, creative production, media buying, and measurement processes around AI.
- Partner with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy with company growth and CAC goals.
- Represent Digital Acquisition in senior leadership forums and translate channel performance into business outcomes.

## Requirements
- Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability.
- Demonstrated record of owning growth, efficiency, and business outcomes.
- Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
- Strategic range and hands-on credibility in a player-coach leadership role.
- Experience building or scaling teams and developing future leaders.
- Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

## Compensation and Benefits
- Base salary: **$196,000–$270,000**.
- Eligible for a bonus, competitive equity package, and benefits.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- Backup child, elder, and pet care; subsidized commuter benefits for eligible employees.
- Annual wellness stipend.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Family planning reimbursement.
- Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available depending on location.

## Similar roles

- [Senior Director of Lifecycle Strategy](https://hotfix.jobs/jobs/a13a82c1-0de8-4aae-852b-1b5b2a86e9c6) - Rover - Seattle, WA - $197k – $262k/yr
- [Head of Field Marketing and Events](https://hotfix.jobs/jobs/f3d7ae24-9227-4bfb-be85-cf402b3d066b) - Scale AI - San Francisco, CA - $190k – $237k/yr
- [Director, Lifecycle & Retention](https://hotfix.jobs/jobs/49b115f8-769a-462e-b5a4-12353c4c109c) - Grow Therapy - New York, NY - $189k – $231k/yr
- [Senior Director, Demand Generation](https://hotfix.jobs/jobs/ebc99b72-a72a-4dee-a878-f823ee3b1511) - Drata - Remote - $189k – $292k/yr
- [Director of Demand Generation](https://hotfix.jobs/jobs/258797c2-7d0d-435b-a2a6-11490ecdeb7a) - Twilio - Remote - $188k – $277k/yr

**Apply:** https://hotfix.jobs/jobs/35de99ca-c4c2-46b2-bdfd-b97b66f12404
**Canonical:** https://hotfix.jobs/jobs/35de99ca-c4c2-46b2-bdfd-b97b66f12404