# Senior Demand Generation Manager

**Company:** [Aleph](https://hotfix.jobs/companies/aleph)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $90k – $180k/yr
**Experience:** 5+ years
**Skills:** b2b demand generation, pipeline growth, Campaign Management, paid media, Lifecycle Marketing, Email Marketing, marketing attribution, SEO, aeo, Marketing Analytics
**Posted:** 2026-08-13

> Own integrated B2B demand generation at Aleph, coordinating campaigns across paid, lifecycle, content, events, and partnerships to grow qualified pipeline. The role requires strong performance judgment, attribution discipline, and hands-on execution for a technical finance audience.

## Job Description

## Responsibilities
- Plan and run integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid channels.
- Drive qualified inbound pipeline growth, including efficiency and conversion across the funnel.
- Improve the path from first touch to booked meeting to qualified opportunity.
- Own paid strategy, including budget allocation, testing priorities, and channel performance.
- Develop nurture and re-engagement programs for prospects who are not ready to buy.
- Build clearer reporting and attribution so the team can identify what is working and where to invest.

## Requirements
- Experience owning B2B demand generation or pipeline growth, including accountability for results.
- A track record focused on pipeline quality rather than lead volume.
- Ability to market to a technical, considered-purchase audience.
- Sound judgment on paid performance and conversion, with the ability to improve results across the funnel.
- Comfort making decisions with incomplete attribution.
- Hands-on, systems-oriented approach to building in marketing tools.
- Practical understanding of how AI can speed up and improve marketing work.
- Ability to balance immediate opportunities with longer-term programs.

## Nice to Have
- Experience marketing to CFOs, FP&A teams, or another expert B2B audience.
- SEO/AEO experience.
- Experience with paid creative, social, partnerships, or sponsorships.

## Compensation
- Annual salary range: **$90,000-$180,000**.

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