# General Manager

**Company:** [Sardine](https://hotfix.jobs/companies/sardine)
**Location:** Remote
**Role:** Executive Leadership
**Experience:** 8+ years
**Skills:** Go-to-Market Strategy, Market Strategy, Revenue Growth, Fintech, Payments, Fraud Prevention, Regulatory Compliance, Customer Success, Account Management, Spei, Codi
**Posted:** 2026-09-02

> The General Manager will lead Sardine’s Mexico market strategy, revenue growth, customer success, and strategic partnerships. The role requires 8+ years in fintech, payments, or fraud/risk technology, a strong Mexican market network, and fluency in Spanish and English.

## Job Description

## Responsibilities
- Define and prioritize Mexico market-entry and expansion priorities based on regulatory readiness, fraud landscape, and addressable market.
- Partner with Sales, Marketing, Product, Account Management, Customer Success, and Partnerships to develop market-specific and go-to-market strategies.
- Influence regional organizational planning and support hiring as the Mexico business scales.
- Accelerate Mexico ARR and new-logo acquisition by supporting strategic sales opportunities and providing fraud expertise.
- Establish operational playbooks for entering, scaling, and retaining customers in Mexico.
- Build strategic relationships with Mexican banks, payment networks such as SPEI and CoDi, regulators, and system integrators.
- Partner with Account Management on strategic enterprise accounts, executive business reviews, and expansion opportunities.
- Represent Mexican customers by translating feedback, fraud trends, and regional requirements into product and market strategy.

## Requirements
- 8+ years of experience in go-to-market, general management, or leadership within fintech, payments, or fraud/risk technology.
- Direct exposure to the Mexican market and an established network across Mexican banks, payment networks, regulators, and system integrators.
- Proven record of driving revenue growth and developing go-to-market strategy in a new or scaling market.
- Deep understanding of Mexico’s regulatory, compliance, and fraud landscape.
- Strong cross-functional leadership experience across Sales, Marketing, Product, and Customer Success.
- Fluent in Spanish and English.
- Willingness to travel within the region as needed.

## Nice to Have
- Experience with Mexico’s financial infrastructure and payment networks, including SPEI and CoDi.

## Compensation and Benefits
- Compensation in cash and equity.
- Early exercise for all options, including pre-vested options.
- Remote-first work culture with work-from-anywhere flexibility.
- Flexible paid time off and year-end break.
- Health, dental, and vision coverage for employees and dependents where applicable.
- 4% 401(k)/RRSP matching where applicable.
- MacBook Pro.
- Home-office setup stipend.
- Monthly meal and social meet-up stipends.
- Annual health and wellness stipend.
- Annual learning stipend.

**Apply:** https://hotfix.jobs/jobs/34d059b2-5f69-475d-831a-a63826327d79
**Canonical:** https://hotfix.jobs/jobs/34d059b2-5f69-475d-831a-a63826327d79