# Senior Manager, Growth Marketing

**Company:** [Pomelo Care](https://hotfix.jobs/companies/pomelo-care)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $130k – $150k/yr
**Experience:** 8+ years
**Skills:** Growth Marketing, Direct-To-Consumer Marketing, Acquisition Marketing, Lifecycle Marketing, Retention Marketing, Podcast Advertising, Radio Advertising, Television Advertising, Direct Mail, Affiliate Marketing, Forecasting, Financial Modeling, Data Analysis, Conversion Rate Optimization, Content Creation
**Posted:** 2026-08-27

> Leads direct-to-consumer acquisition strategy and execution across offline and partner channels, building testing systems, managing budgets and agencies, and optimizing the patient funnel. Requires hands-on growth marketing experience, strong analytics, and cross-functional leadership.

## Job Description

## Responsibilities
- Partner with the Head of Growth to set full-funnel direct-to-consumer growth strategy across new patient acquisition and lifecycle marketing.
- Own acquisition channels and execute growth strategy across podcast, radio, television, direct mail, affiliates, and other partner channels.
- Build a testing and optimization engine by creating ads, running iterative tests, and synthesizing quantitative and qualitative insights.
- Manage and optimize the acquisition marketing budget against patient acquisition targets and customer acquisition cost efficiency.
- Lead agency relationships and external partners, holding them accountable for performance and improvement.
- Partner with Product to identify funnel friction and improve end-to-end conversion rates.
- Collaborate with Clinical and Operations teams to build patient trust and support patient satisfaction goals.

## Requirements
- 3–5 years of direct-to-consumer growth marketing experience with deep hands-on acquisition marketing experience.
- Experience in a zero-to-one growth environment, testing, iterating, and scaling channels from scratch.
- Experience owning offline channels and partnerships such as podcast, radio, television, direct mail, and/or affiliates.
- Hands-on, adaptable approach with the ability to balance brand building and short-term performance objectives.
- Strong creative ideation and data-driven decision-making skills.
- Experience with forecasting, financial modeling, and data analysis.
- Excellent written and verbal communication skills, including translating data into actionable insights and aligning cross-functional and external partners.

## Nice-to-haves
- Retention marketing experience.
- Experience in women’s health or another high-trust or regulated industry.
- Comfort contributing to content creation.

## Compensation and Benefits
- Base salary: $130,000–$150,000 annually.
- Equity grant participation.
- Health, dental, and vision coverage.
- High-deductible health plans with HSA options.
- Flexible Spending Account.
- 401(k) program.
- Competitive vacation policy.
- 16 weeks of paid parental leave.
- Fully remote work flexibility within the United States.

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