# Senior Education Content Producer, Video/Motion Graphics

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA, New York, NY
**Role:** Content Design
**Salary:** $108k – $135k/yr
**Experience:** 5+ years
**Skills:** Adobe Creative Suite, Figma, Contentful, Video Editing, Motion Graphics, Animation, Digital Asset Management, Vendor Management, Live-Action Production, AI Tools
**Posted:** 2026-07-31

> Senior Education Content Producer responsible for creating and maintaining video, motion graphics, and visual assets for Lyft's in-app Learning Center. Requires 5+ years in video/motion production, hybrid producer/craftsperson skills, strong organization for asset versioning, and vendor management.

## Job Description

## Responsibilities

### Visual Asset Creation & Accuracy
- Using the Adobe Creative Suite and Figma, edit and animate new video, motion graphics, and image assets from concept through final delivery
- Own the day-to-day health of our visual asset library: auditing, updating, and troubleshooting images, live-action video, UI walkthroughs, and animations across dozens of tutorials
- Track versioning closely as the underlying product changes, proactively catching and fixing assets that fall out of date as features evolve
- Lead large-scale content audits and updates (e.g., brand refreshes) across the Learning Center catalog
- Maintain and evolve backend asset architecture in Contentful, including tagging, taxonomy, and localization variables

### Strategic Initiatives & Systems Thinking
- Identify opportunities to streamline visual asset production, and proactively pitch and build solutions that save the team time (new tools, workflows, or production frameworks)
- Contribute to platform and tooling migrations (e.g., digital asset management systems), partnering with engineering on requirements and rollout
- Help shape and maintain shared visual systems (e.g., Figma libraries) that keep asset creation and auditing efficient as the team and catalog grow

### Cross-Functional Collaboration
- Partner with Learning Experience Designers, Product Design, and Marketing to plan and produce visual content for new and updated tutorials
- Collaborate with cross-functional partners (Marketing, Onboarding, Growth) on joint content initiatives
- Represent Product Education's visual production needs in cross-functional planning and prioritization

### Vendor & Production Management
- Pitch, vet, and onboard external video/animation vendors and agencies when a project calls for it; gather bids and evaluate technical specs against project needs
- Own the vendor pipeline end-to-end when engaged: securing budget, navigating procurement and Statement of Work review, coordinating legal/security review (NDAs, DPAs), and setting up Purchase Orders and vendor accounts
- Manage the relationship with external partners for the duration of a project: running feedback rounds, keeping deliverables on schedule, and ensuring final assets meet Lyft brand standards
- Plan and run small-scale live-action shoots as needed, coordinating logistics, talent, and creative direction

## Requirements
- 5+ years experience editing, animating, and producing video/motion graphics. Previous titles might include: Video Editor, Motion Graphics Artist, Content Producer, Video Producer, Production Manager, Visual Content Producer.
- Comfortable operating as a hybrid producer/craftsperson; able to both manage vendors and get hands-on with editing or asset work when needed
- Strong organizational skills and an exacting eye for detail: able to track dozens of in-flight assets and versions without dropping a thread, especially as the underlying product changes
- Proficiency with video/animation tools (Adobe Creative Cloud or equivalent) and digital asset management systems
- Experience with Figma or similar tools for asset organization and tagging
- A systems-thinking mindset — looks for patterns and builds repeatable processes rather than solving the same problem twice
- Comfortable pitching, vetting, and managing external vendors/agencies, and planning and running small-scale live-action shoots
- Comfort navigating procurement, budgeting, and legal/security review processes for external vendors when those projects arise
- Excellent cross-functional communication and stakeholder management skills

## Nice to Have
- Experience with Contentful or another headless CMS
- Familiarity with Mux, Brandfolder, or similar video/DAM platforms
- Experience using AI tools (Claude, Gemini) to accelerate production workflows
- Background in education, safety content, or other regulated/complex subject matter

## Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership

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