# Software Engineer, Growth

**Company:** [Fal](https://hotfix.jobs/companies/fal)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $170k – $220k/yr
**Skills:** Python, JavaScript, Next.js, React, SQL, Amplitude, Looker
**Posted:** 2025-07-21

> Build scrappy prototypes, run growth experiments, create technical content, and own customer touchpoints for fal's generative media platform. Requires fast shipping in Python/React, data fluency, persuasive writing, and passion for AI media.

## Job Description

## What you'll do
- Spin up lightweight client libraries, demo apps, or event microsites in a few hours.
- Run data-driven experiments: segment cohorts, design A/B tests, and automate reporting.
- Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”).
- Own customer touchpoints: meet prospects, debug their first calls, and represent fal at meetups and hackathons.
- Identify high-leverage problems, time-box solutions, and ship. After ramp-up, propose your own roadmap.

## Requirements
- Ship code at the speed of thought. Fluent in Python and JavaScript (Next.js, React) and can stitch APIs, CLIs, and scrapers together before lunch.
- Live in the metrics. SQL, Amplitude/Looker, or plain-text CSVs—whatever gets you to the insight fastest.
- Write to persuade. Your copy earns clicks because it’s human, helpful, and opinionated.
- Love people as much as code. You’re energized by demos, DMs, and IRL events.
- Crave ownership. Ambiguous problems and blank pages don’t scare you; they excite you.
- Geek out on generative media. You follow the latest diffusion paper for fun and have strong opinions on video model architectures.

## Nice-to-haves
- Prior experience in PLG or developer-tool startups
- Familiarity with growth analytics stacks
- A portfolio of technical writing, open-source libs, or side projects

## Compensation
$170,000 - $220,000 + equity + comprehensive benefits package

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**Canonical:** https://hotfix.jobs/jobs/339a9f5e-dbdb-459f-8c1e-6283abb1a43a