# Offline Media Marketing Manager

**Company:** [Kapitus](https://hotfix.jobs/companies/kapitus)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $63k – $101k/yr
**Experience:** 5+ years
**Skills:** Linear Tv, Connected Tv, Ctv, Ott, Radio, Podcasts, Direct Mail, Salesforce, Google Analytics, Microsoft Suite
**Posted:** 2026-06-10

> Manage and optimize offline media campaigns across linear TV, CTV, radio, podcasts, and direct mail to drive customer acquisition and brand lift. Requires 5-8 years of experience and strong analytical skills.

## Job Description

## What you will do
- Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.
- Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.
- Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.
- Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
- Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.
- Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.
- Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.

## What we’re looking for
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.
- Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
- Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.
- Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
- Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.
- Experience marketing services to small business owners is a plus.
- Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.
- Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
- Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.
- Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
- Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.
- Ability to collaborate and build relationships effectively across the organization.
- Self-starter with intellectual curiosity and a problem-solving mindset.
- Ability to leverage AI tools or agents to support research, analysis, or reporting workflows.
- A strong sense of accountability and ownership of results.
- Creative thinker who can identify innovative ways to reach target audiences through non-digital channels.

## Compensation
- Competitive Base Salary Range of $62,800 to $100,800
- Annual Incentive Compensation Eligibility – Up to 10% annually

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