# Special Projects

**Company:** [Alex](https://hotfix.jobs/companies/alex)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $100k – $160k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Demand Generation, brand marketing, Go-to-Market Strategy, Content Creation, customer marketing, Pipeline Generation, B2B SaaS, ai startups, messaging and positioning
**Posted:** 2026-07-18

> Own positioning, category narrative, customer marketing, enterprise demand gen, and GTM launches for an AI recruiting startup. Requires 3-5 years in biz ops/growth/PMM at B2B SaaS or AI companies, sharp writing, and owner mentality in ambiguous environments.

## Job Description

## Responsibilities
- Own positioning and messaging across every customer-facing surface: website, sales decks, product one-pagers, launch announcements.
- Own the category narrative. Define how the market understands agentic AI recruiting, why we lead it, and how we're different from everyone claiming the same thing.
- Turn customers into proof. Build the case studies, testimonials, and stories that make Alex a no-brainer for Fortune 500 talent teams – and run the customer marketing programs around them.
- Drive enterprise demand. Partner with sales to build the campaigns, content, and field presence (events, webinars, trade shows) that generate qualified pipeline.
- Make every launch land. Run go-to-market for new products and features so they drive value for our customers and prospects.
- Measure what moves the needle. Track what's resonating across channels, cut what isn't, and use AI to ship like a team several times your size.

## Requirements
- 3-5 years in biz ops, growth, product marketing, or related at a B2B SaaS or AI startup.
- Range – you can work demand gen, PMM, brand; you're not a single-channel specialist.
- A sharp writer who turns technical complexity into memorable stories.
- A track record you can point to – pipeline, traffic, rankings, or conversions you generated.
- Owner mentality – you drive outcomes, operate independently, communicate directly, and always keep the company’s best interests in mind.
- Ability to own a budget and defend where spend goes.

## Nice-to-Haves
- Building from zero-to-one excites you.

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**Apply:** https://hotfix.jobs/jobs/332a23e4-d5b6-468a-9902-574a19eaeced
**Canonical:** https://hotfix.jobs/jobs/332a23e4-d5b6-468a-9902-574a19eaeced