# Senior Marketing Operations & Technology Manager

**Company:** [Fivetran](https://hotfix.jobs/companies/fivetran)
**Location:** Unspecified
**Role:** Revenue Operations
**Salary:** $151k – $188k/yr
**Experience:** 6+ years
**Skills:** Marketo, Salesforce, demandbase, bizible, leandata, Looker, Fivetran, census, OpenAI, Claude, Python, API Integrations, Data Pipelines, AI Automation
**Posted:** 2026-07-17

> Senior Marketing Operations & Technology Manager responsible for architecting and scaling the marketing technology ecosystem, including integrations, data pipelines, AI applications, lead lifecycle, attribution, and governance across Marketo, Salesforce, and analytics tools. Requires 6+ years in marketing ops or systems roles in B2B SaaS.

## Job Description

## What You’ll Do

- Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
- Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
- Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
- Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
- Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
- Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
- Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
- Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
- Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
- Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction

## Skills We’re Looking For

- 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
- Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
- Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
- Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
- Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
- Proficiency in API integrations, tagging strategies, and data validation workflows preferred
- Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
- Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
- Ability to prioritize effectively in evolving environments while building scalable, repeatable processes

## Bonus Skills

- Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room)
- Experience supporting paid media tracking and tag management across platforms such as Google Ads and DSPs
- Experience implementing AI-enabled tooling or internal automation programs
- Proficiency in Python and experience building and maintaining production-grade data pipelines

## Perks and Benefits

- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

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