# Head of Programmatic Ads

**Company:** [Hearth](https://hotfix.jobs/companies/hearth)
**Location:** New York, NY
**Role:** Other
**Salary:** $200k – $300k/yr
**Experience:** 5+ years
**Skills:** Facebook Ads, Google Ads, Programmatic Advertising, The Trade Desk, Dv360, Youtube Ads, Performance Max, SQL, A/B Testing, Cro, Attribution, Pixels, Roas, Cac, AI Tools
**Posted:** 2026-06-30

> Own Hearth's end-to-end paid acquisition as a hands-on expert in Facebook and Google Ads. Scale contractor lead volume while maintaining efficient CAC and ROAS through campaign optimization, creative testing, programmatic channels, and AI tools. 5-10 years managing $500K+ monthly budgets required.

## Job Description

## Responsibilities
- Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization.
- Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time).
- Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline.
- Manage meaningful paid budgets with full P&L accountability — forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working.
- Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead.
- Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment.
- Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — know exactly which campaigns drive revenue, not just clicks.
- Build automated reporting dashboards so performance is visible daily, not monthly.
- Leverage AI tools to scale creative production, audience modeling, and bid optimization — use AI to outperform competitors who do this manually.

## Requirements
- 5–10 years running Facebook Ads and Google Ads at scale. Managed $500K+ monthly paid budgets.
- Expert level knowledge of the platforms — not just boosted posts and broad match keywords.
- Performance obsessed. Think in CPL, CAC, ROAS, and LTV — not impressions and reach.
- Hands-on operator. Build campaigns yourself. In Ads Manager daily. Write ad copy, test creative, adjust bids, and troubleshoot tracking issues. Do not manage agencies — you are the agency.
- Data-driven. Pull your own data, build reports, and make budget decisions based on numbers. Comfortable with SQL, Excel/Sheets, and BI tools. Set up attribution and trust your own tracking.
- Creative tester. Test dozens of variations, know what hooks work for different audiences, and can brief a designer or write copy yourself.
- Technical enough. Implement pixels, set up conversion events, troubleshoot tracking issues, integrate with CRMs, and build landing pages. No need for an engineer for standard paid acquisition infrastructure.
- Startup speed. Ship fast, learn fast, and don't need a team or an established playbook. Built paid acquisition from scratch at a company, not just inherited a running machine.

## Nice-to-Haves
- Deep expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube, Performance Max).
- Experience acquiring SMB or contractor/trades customers — know how to reach business owners, not just consumers.
- Background at a vertical SaaS, fintech, or marketplace company (ServiceTitan, Thumbtack, Angi, Housecall Pro, Jobber, or similar).
- Experience with programmatic platforms (The Trade Desk, DV360) beyond Meta and Google.
- Track record scaling lead generation campaigns from $50K/month to $500K+/month.
- Experience with AI tools for creative generation, audience modeling, or bid optimization.
- Landing page and CRO experience — optimized conversion funnels, not just ad campaigns.

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