# Senior Manager Acquisition Marketing

**Company:** [DAT Freight & Analytics](https://hotfix.jobs/companies/dat-freight-analytics)
**Location:** Seattle, WA
**Role:** Growth Marketing
**Salary:** $162k – $206k/yr
**Experience:** 8+ years
**Skills:** Paid Media, Google Ads, Microsoft Ads, Meta Ads, Linkedin Ads, 6Sense, Lifecycle Marketing, Email Marketing, Sfmc, Affiliate Marketing, Social Media Marketing, Performance Marketing, Cpl, Cac, Marketing Attribution
**Posted:** 2026-08-18

> Leads DAT’s multi-channel acquisition marketing function across paid media, lifecycle, affiliate, influencer, advocacy, and social. The role combines hands-on channel leadership, agency and budget management, team development, and performance measurement, requiring 8+ years of acquisition or performance marketing experience.

## Job Description

## Responsibilities
- Manage the marketing channel pool across paid media, lifecycle and email, affiliate, influencer and advocacy, and social, holding the team accountable for craft quality.
- Own the paid media agency relationship, including scope, spend pacing, and performance reporting against segment CPL ceilings.
- Direct paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, and 6sense; scale channels that perform within ceilings and disqualify those that do not.
- Coordinate lifecycle and email execution on SFMC, including supporting in-house ownership.
- Coordinate and guide the affiliate marketing channel, including supporting in-house ownership.
- Set channel-level standards, briefs, and quality assurance processes.
- Partner with the Lead Marketing Analyst on measurement, test design, and channel evaluations.
- Coach and develop specialists and own hiring for additional channel positions.
- Manage channel budgets and vendor invoices with Finance and Marketing Operations.

## Requirements
- 8+ years of experience in acquisition or performance marketing, including 3+ years managing people and agency relationships.
- Deep hands-on paid media experience across search and paid social, with demonstrated CPL and CAC discipline.
- Experience managing paid media agency relationships, including scope, spend fees, and performance accountability.
- Working knowledge of lifecycle and email marketing platforms; SFMC familiarity is a plus.
- Working knowledge of affiliate marketing; B2B affiliate marketing familiarity is a plus.
- Comfort with attribution limitations and reporting against ceilings rather than vanity metrics.
- Track record of building and coaching a multi-channel team.
- Bachelor's degree or equivalent practical experience.

## Compensation
- Washington-based salary range: $162,000.00–$206,000.00, plus target bonus.

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