# Regional Marketing Manager, ANZ

**Company:** [Mixpanel](https://hotfix.jobs/companies/mixpanel)
**Location:** Sydney, Australia
**Role:** Growth Marketing
**Skills:** B2B Marketing, Saas Marketing, Marketing Analytics, Event Marketing, Customer Marketing, Community Marketing, Partner Marketing, Project Management, Pipeline Generation, Marketing Metrics, Data Analysis, Vendor Management
**Posted:** 2026-08-12

> Owns end-to-end ANZ marketing programs across acquisition, conversion, activation, and retention, with events and customer marketing central to the role. The position requires hands-on B2B or SaaS marketing experience, strong project management, data-informed judgment, and comfort building processes in an ambiguous market.

## Job Description

## Responsibilities

- Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes.
- Manage full event logistics, including venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion.
- Identify and test new marketing channels, then decide which are worth scaling based on results.
- Build customer advocacy and engagement through community programs that deepen relationships with existing users.
- Monitor performance metrics and adjust programs and processes to hit pipeline goals.
- Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners.
- Act as the go-to source on ANZ market dynamics, sharing insights with APAC and global marketing peers.

## Requirements

- Track record in B2B or SaaS marketing, or in the analytics space.
- Strong project management skills and the ability to manage multiple programs while maintaining focus on outcomes.
- Comfort working in an undefined space, building processes where none exist, and making sound decisions without a playbook.
- Hands-on execution approach and willingness to do what it takes to make programs successful.
- Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue.
- Ability to build trust with partners and stakeholders across time zones and cultures.
- Habit of testing ideas against data and adjusting course based on results.
- Clear, direct communication, especially when flagging risks or explaining tradeoffs.
- Curiosity about ANZ customer needs and how they differ from other markets.

## Nice-to-haves

- Experience at a high-growth startup.
- Specialization in online or offline events, partner marketing, or community marketing.

## Benefits

- Comprehensive medical, vision, and dental care.
- Mental wellness benefit.
- Generous vacation policy and additional company holidays.
- Enhanced parental leave.
- Volunteer time off.
- Benefits and perks for contract positions may vary.

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