# Customer Marketing Manager

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Bellevue, WA, Chicago, IL, San Francisco, CA
**Role:** Customer Success
**Salary:** $123k – $189k/yr
**Experience:** 7+ years
**Skills:** Customer Marketing, Customer Advocacy, Customer Advisory Boards, Program Management, Stakeholder Management, Executive Communication, Project Management, Analytics, KPIs, B2B Tech Marketing
**Posted:** 2026-07-09

> Own and execute Okta's Customer Advisory Board program end-to-end, including strategy, recruitment, meeting design, feedback synthesis, and cross-functional coordination with Product, Marketing, and Sales. Requires 7+ years in B2B tech customer marketing/advocacy with strong executive presence and project management skills.

## Job Description

## Key Responsibilities
- Own the Customer Advisory Boards (CAB) program end-to-end, including charter, membership, meeting cadence, programming, and action-item follow-through.
- Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
- Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams to ensure strategic alignment and mutual value.
- Serve as the primary point of contact for CAB members and their executive assistants, managing invitations, logistics, prep materials, and between-meeting touchpoints.
- Synthesize customer feedback, route it to Product and GTM owners, track follow-ups, and ensure input shapes Okta's roadmap.
- Coordinate with other customer program teams to avoid over-asking customers and ensure intentional engagements.
- Report on CAB health and impact to Marketing and Sales leadership, tracking attendance, engagement metrics, key themes, and commitment status.
- Act as the primary customer advocacy lead, building processes to identify top customer voices and champion their success stories.
- Connect with account teams to capture customer stories and build briefs for the global customer marketing repository.
- Partner with product marketing and management on release marketing, streamline processes for customers, and track cross-program engagement.
- Track cross-functional activation requests and report rigorous program metrics and KPIs.
- Occasional travel to support Okta-owned events and programs.

## Qualifications
- 7+ years of experience in B2B tech marketing, with dedicated experience in customer marketing/advocacy and/or managing executive-level programs.
- Flawless communication and interpersonal skills, with maturity and confidence to interface with C-suite executives and internal leadership.
- Exceptional project management skills with focus on details, deadlines, and flawless execution in a fast-paced, high-growth environment.
- Proven ability to build, cultivate, and protect critical customer relationships.
- Strong analytical skills, comfortable tracking, synthesizing, and reporting on program KPIs to leadership.

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