# VP, Healthcare GTM

**Company:** [WHOOP](https://hotfix.jobs/companies/whoop)
**Location:** Boston, MA
**Role:** Business Development
**Experience:** 12+ years
**Skills:** Payer Strategy, Employer Health Benefits, Digital Health Partnerships, Healthcare Innovation, Healthcare Sales, Payer Economics, Reimbursement Models, Risk Structures, Value-Based Care, Benefits Design, Population Health Programs, Enterprise Negotiations, Business Case Development
**Posted:** 2026-06-16

> Lead WHOOP's healthcare go-to-market strategy, building partnerships with health plans, employers, and health systems to integrate digital health solutions into benefits and care delivery.

## Job Description

## Responsibilities
- Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants
- Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems
- Develop opportunities that support virtual first care providers and health systems that align care delivery and outcomes-based models
- Partner closely with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs
- Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations
- Develop and communicate evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction

## Qualifications
- 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation
- Direct sales experience within the healthcare space
- Deep understanding of payer economics, reimbursement models, risk structures, and value-based care
- Proven track record of building and scaling opportunities with health plans, employers, benefits consultants and/or health systems
- Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs
- Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes
- Strong strategic thinking with the ability to anticipate healthcare market trends and translate them into partnership opportunities
- Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences
- Analytical mindset with experience building business cases and leveraging data to inform decisions
- Willingness to travel significantly as needed for the role

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