# Senior Product Adoption Strategist, Shopping

**Company:** [Reddit](https://hotfix.jobs/companies/reddit)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $168k – $235k/yr
**Experience:** 5+ years
**Skills:** digital advertising, Sales Strategy, product adoption, Google Workspace, Salesforce, mode, Tableau, AI Tools, Project Management
**Posted:** 2026-07-24

> Drive adoption and growth of Reddit's Shopping and lower-funnel ads products with Large Customer Sales advertisers. Partner with sales to pitch, onboard, activate, and scale usage while equipping teams with training and insights and feeding customer feedback to product teams.

## Job Description

## Responsibilities
- Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
- Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
- Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
- Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams, GTM Enablement, and more in alignment to strategic goals.
- Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
- Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
- Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

## Basic Qualifications
- 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
- Strong background in product adoption, growth, or sales strategy within the digital advertising industry.
- Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
- Proficient in Google Suite and Salesforce.

## Preferred Qualifications
- Passion for understanding client needs and delivering solutions that drive their success.
- Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
- Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
- Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
- Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

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