# Director, Marketing

**Company:** [Click Therapeutics](https://hotfix.jobs/companies/click-therapeutics)
**Location:** New York, NY, Boston, MA
**Role:** Product Marketing
**Salary:** $150k – $220k/yr
**Experience:** 10+ years
**Skills:** AI, Performance Marketing, Growth Marketing, paid social, paid search, SEO, sem, CRM, Email Marketing, affiliate marketing, Analytics, omnichannel marketing, hcp promotion, digital therapeutics
**Posted:** 2026-07-31

> Leads integrated pharmaceutical, digital therapeutics, and OTC marketing across HCP, patient, and consumer audiences. The role requires 10+ years of healthcare marketing experience, hands-on performance marketing expertise, and the ability to use data and AI to drive launches and measurable growth.

## Job Description

## Responsibilities
- Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
- Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
- Oversee branded and unbranded campaigns for prescription digital therapeutics (PDTs), and translate clinical credibility and scientific rigor into consumer-facing creative for OTC products.
- Partner with performance and growth marketing teams and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
- Guide omnichannel and digital marketing strategies across professional and consumer audiences.
- Own OTC performance and growth marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
- Ensure compliant development, review, approval, and deployment of promotional materials.
- Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
- Own OTC performance marketing KPIs, including CAC, ROAS, conversion rate, and LTV, and drive continuous data-driven testing and optimization.
- Collaborate with Medical Affairs on scientific communications and key opinion leader engagement.
- Support congress strategy, field enablement materials, and training content as needed.
- Mentor and guide Managers and Senior Managers while remaining hands-on where required.

## Requirements
- 10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
- Bachelor's degree required; MBA, PharmD, or MPH preferred.
- Demonstrated experience supporting or leading brand launches.
- 5+ years of hands-on performance or growth marketing experience, including paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
- Track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
- Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
- Ability to apply data, analytics, and AI-enabled tools to marketing execution and strategic insight.
- Strong organizational, time management, writing, communication, analytical, critical-thinking, and problem-solving skills.
- Ability to prioritize and drive projects with minimal supervision, manage multiple programs, and adapt to changing requirements.
- Experience with agile development methodologies preferred.
- Ability to anticipate potential needs and challenges.

## Preferred Qualifications
- Knowledge of or experience with digital therapeutics or prescription digital therapeutics.
- Experience in Field Sales, Sales Enablement, or Commercial Excellence.
- Central Nervous System subject matter expertise and experience partnering with key opinion leaders.
- Experience driving initiatives from 0-to-1 in a high-velocity startup environment.

## Compensation and Benefits
- Base salary range: **$150,000–$220,000**.
- Annual performance-based cash bonus and equity package.
- 5% 401(k) matching.
- Medical, dental, vision, and life insurance.
- Unlimited PTO, professional development stipend, commuter subsidies, fitness reimbursement, fertility support, and parent benefits.
- Additional employee rewards, workspace, technology, meal, learning, and company event benefits.

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