# GTM Engineer

**Company:** [Vapi](https://hotfix.jobs/companies/vapi)
**Location:** San Francisco, CA
**Role:** Revenue Operations
**Experience:** 5+ years
**Skills:** HubSpot, Salesforce, SQL, utm, attribution models, campaign tracking, LLM APIs, hockeystack, crm integrations, Data Quality, Marketing Automation, funnel reporting
**Posted:** 2026-07-25

> Build and optimize marketing operations and campaign systems at fast-growing Voice AI company Vapi. Own HubSpot workflows, event ops, lifecycle nurturing, data quality, funnel reporting and attribution using SQL, APIs and AI-powered tools. Requires 5+ years in marketing ops at high-growth firms.

## Job Description

## Responsibilities
- Own HubSpot platform for workflow and email operations, including monitoring domain reputation, bounces, spam complaints, and governing send frequency.
- Support behavioral trigger workflows, onboarding sequences, and nurture tracks by segment.
- Collaborate with RevOps on segmentation taxonomy (ICP tiers, personas, verticals, lifecycle stages).
- Maintain lifecycle stage definitions (MQL/SQL/etc.) and monitor stage-to-stage conversion.
- Surface engagement signals (webinar attendance, high-intent page visits) and maintain high-intent alerts.
- Run pre-launch QA for campaigns: UTM/link checks, rendering tests, list validation, and suppression logic.
- Own webinar and event operations end-to-end, including registration, attendance tracking, post-event automation, and conference lead capture against defined SLAs.
- Maintain campaign data consistency across HubSpot and Salesforce.
- Maintain funnel dashboards, stage-conversion reporting, and run recurring marketing-sales funnel reviews.
- Own campaign performance reporting, build self-serve dashboards, keep HockeyStack inputs clean, and surface attribution outputs.
- Keep campaign influence visible on opportunities for accurate pipeline reporting.

## Requirements
- 5+ years of experience in campaign management, marketing operations, revenue operations, or related function at a high-growth company.
- Fluency in UTM structures, attribution models, and campaign tracking best practices.
- Excellent analytical skills; comfortable in spreadsheets, can write basic SQL, and find signal in noisy data.
- Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc.
- Deep expertise in HubSpot, including API usage for programmatic data extraction.
- Comfortable in Salesforce for database hygiene and CRM integrations.
- Obsessed with data quality (enrichment rates, match rates, hygiene).
- Fast, autonomous, and able to prioritize ruthlessly in a fast-moving environment.

## Nice-to-Haves
- Experience at an agent-forward or AI company.
- Proficiency with HockeyStack for attribution.

## Compensation and Benefits
- Competitive salary and excellent equity ownership.
- Comprehensive health coverage: medical, dental, and vision plans.
- Flexible time off: take what you need.
- Catered meals, transportation, gym membership, and a $10k annual L&D budget.
- Quarterly off-sites and team events.

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