# Growth Marketing Manager

**Company:** [Counsel Health](https://hotfix.jobs/companies/counsel-health)
**Location:** Boston, MA
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** paid social, paid search, Email Marketing, Lifecycle Marketing, Content Marketing, Marketing Analytics, Meta Ads, Google Ads, customer.io, klaviyo, AI Automation, push marketing
**Posted:** 2026-08-03

> Build and operate consumer growth programs across paid, owned, and lifecycle channels, while creating scalable AI-powered workflows, reporting, and experimentation systems. The role requires 5–8 years of multi-channel consumer marketing experience and strong independent execution.

## Job Description

## Responsibilities

### Content & Creative
- Produce content across owned channels, including blogs, social media, email, and more.
- Build repeatable content workflows for briefing, creation, review, and publishing that scale efficiently.

### Paid Media
- Execute and optimize paid social and paid search campaigns.
- Build campaign infrastructure, testing frameworks, and reporting processes that operate efficiently at volume.

### Lifecycle Marketing
- Build and manage email and push programs, including segmentation, sequencing, copy, quality assurance, and performance optimization.
- Help develop lifecycle marketing infrastructure from the ground up.

### Reporting & Analytics
- Support performance reporting across direct-to-consumer channels.
- Translate data into clear recommendations and act on them proactively.

## Requirements
- 5–8 years of experience in consumer marketing, with meaningful experience across multiple channels.
- Strong understanding of paid and owned media, with deep expertise in at least one area.
- Experience building workstreams or programs from scratch rather than only maintaining existing ones.
- Demonstrated use of AI tools to automate workflows and scale individual output.
- High agency and ability to identify, build, and operate needed systems independently.
- Experience building AI-powered workflows, automations, or internal tooling.

## Nice-to-Haves
- Experience at a consumer health, wellness, or subscription brand.
- Hands-on experience with paid social or paid search at meaningful scale, including Meta Ads or Google Ads.
- Familiarity with lifecycle and email platforms such as Customer.io or Klaviyo.

## Compensation & Benefits
- Competitive salary plus equity.
- Comprehensive healthcare, vision, and dental coverage.
- 401(k).
- Unlimited paid time off.
- Parental leave.
- Broad ownership and professional development opportunities.
- Offices in New York City and Boston; in-person attendance is not required, though proximity to New York City is preferred.

## Similar roles

- [Lifecycle Marketing Manager](https://hotfix.jobs/jobs/bcc5d437-4c72-4075-a046-264a094e31be) - Chime - San Francisco, CA - $139k – $181k/yr
- [Faceless Video Creator](https://hotfix.jobs/jobs/2446f357-3b94-49ac-9490-c21e6d332179) - Creative Fabrica - Remote
- [Growth & Demand Generation](https://hotfix.jobs/jobs/08438115-326d-4894-9265-6d988bd04aaf) - Zania - Palo Alto, CA
- [Field Marketing](https://hotfix.jobs/jobs/371e21ba-7de1-452d-a7a9-8550842e5870) - Codes Health - New York, NY - $90k – $140k/yr
- [Field Marketing Manager, Conferences & Trade Shows](https://hotfix.jobs/jobs/461d8221-5142-44f0-a7ea-5ec7f52d7f27) - Fieldguide - Remote - $100k – $130k/yr

**Apply:** https://hotfix.jobs/jobs/2febae48-4ea2-45af-9bb2-6d3b7c01d5b2
**Canonical:** https://hotfix.jobs/jobs/2febae48-4ea2-45af-9bb2-6d3b7c01d5b2