# Brand Marketing Program Manager

**Company:** [Plaid](https://hotfix.jobs/companies/plaid)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $152k – $190k/yr
**Skills:** Campaign Planning, Project Management, Cross-Functional Collaboration, Stakeholder Management, Risk Management, Change Management, Process Improvement, Marketing Strategy, Budget Management, Meeting Facilitation
**Posted:** 2026-05-26

> Manage end-to-end planning and execution of brand and marketing campaigns, coordinating cross-functional teams and ensuring on-time, on-budget delivery. Requires a bachelor's degree and experience supporting complex, multi-stakeholder marketing initiatives.

## Job Description

## Responsibilities
- Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget
- Drive ongoing communication and coordination across teams, ensuring alignment and smooth information exchange throughout the lifecycle of each campaign
- Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives
- Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation
- Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes
- Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery

## Requirements
- Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience)
- Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch
- Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery
- Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously
- Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels
- Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments
- Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes
- Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance

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