# ABM Lead

**Company:** [Harper](https://hotfix.jobs/companies/harper)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $150k – $190k/yr
**Experience:** 5+ years
**Skills:** ABM, Demand Generation, B2B Marketing, Target Account Lists, Multi-Channel Campaigns, Sales Collaboration, Pipeline Analytics, Project Management, Crm Tools, Marketing Automation
**Posted:** 2026-06-22

> Own Harper's account-based marketing motion: build targeting systems, run vertical-specific multi-channel campaigns, and drive measurable pipeline and revenue outcomes.

## Job Description

## What you'll do
- Build the ABM strategy. Design and run industry-specific programs that systematically identify and engage high-fit target accounts across key verticals.
- Own targeting and data. Develop the process for identifying accounts — firmographic, behavioral, and trigger-based signals that indicate insurance need.
- Run multi-channel campaigns. Orchestrate outreach across email, paid, content, and direct channels to reach accounts at the right moment with the right message.
- Partner with sales. Work hand-in-hand with producers and SDRs to align targeting, sequencing, and messaging — and keep account intelligence flowing both ways.
- Develop vertical playbooks. Build industry-specific campaign frameworks that scale and adapt as Harper expands into new verticals.
- Measure and iterate. Track performance against pipeline and revenue outcomes — not just engagement metrics.

## Requirements
- 5+ years of ABM, demand generation, or B2B marketing experience, with direct ownership of pipeline outcomes
- Hands-on experience running ABM campaigns across at least two channels (paid, email, direct mail, events, or comparable)
- Proven ability to build target account lists and segment them by industry, trigger, or buying stage
- Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing
- Strong analytical skills — able to evaluate ABM performance at the account and cohort level and make data-informed decisions
- Excellent project management skills — able to run multiple vertical programs simultaneously

## Nice to have
- Experience in commercial insurance, benefits, or another industry with complex, trigger-driven buying behavior
- Familiarity with intent data platforms (6sense, Bombora, Demandbase, or comparable)
- Background building ABM programs targeting SMB owners or founders
- Experience developing vertical-specific messaging frameworks or personas
- Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, or comparable)

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