# Senior Principal Industry Analyst Relations

**Company:** [PagerDuty](https://hotfix.jobs/companies/pagerduty)
**Location:** Toronto, Canada
**Role:** Communications
**Salary:** CA$153k – CA$231k/yr
**Experience:** 8+ years
**Skills:** Industry Analyst Relations, Product Marketing, Market Research, Strategic Planning, Program Management, Content Creation, Story Shaping, AI Automation, Gartner, Forrester Research, Idc
**Posted:** 2026-08-19

> Leads PagerDuty’s industry analyst relations program by shaping category narratives, building analyst relationships, coordinating briefings, and measuring program impact. Requires a bachelor’s degree and 8+ years in enterprise technology communications, marketing, or product marketing.

## Job Description

## Responsibilities
- Shape PagerDuty’s category story and industry analyst strategy to drive category growth.
- Build strategic relationships with industry analysts and expand the analyst relations program.
- Coordinate analyst calls and maintain the analyst relations program calendar.
- Increase analyst awareness of PagerDuty’s offerings, business strategy, and products.
- Prepare spokespeople for analyst engagements by creating briefing materials, compiling presentation content, and staffing calls.
- Maintain the analyst relations interactions database and measure program impact on marketing and sales goals.
- Lead and prioritize inbound requests, including research participation and customer references.
- Conduct foundational research on analyst coverage areas and competitor investments to identify program-growth opportunities.

## Requirements
- Bachelor’s degree.
- 8+ years of experience in enterprise technology communications, marketing, or product marketing.
- Experience with analyst relations, product marketing, market research, and strategy.
- Demonstrated content creation, story shaping, strategic planning, and program management skills.
- Exceptional attention to detail.
- Interest in improving research and survey delivery with AI and automation tools.

## Nice-to-haves
- Experience working with Gartner, Forrester Research, and IDC.

## Compensation and benefits
- Base salary range: **$153,000.00–$231,000.00 CAD**.
- Potential eligibility for bonus, commission, equity, and benefits.
- Comprehensive benefits package, flexible work arrangements, company equity, ESPP, retirement or pension plan, paid vacation, paid holidays and sick leave, wellness days, paid parental leave, paid volunteer time off, company-wide hack weeks, and mental wellness programs.

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