# Field Marketing

**Company:** [Parallel](https://hotfix.jobs/companies/parallel)
**Location:** Palo Alto, CA, San Francisco, CA
**Role:** Other
**Skills:** Event Planning, Field Marketing, Pipeline Generation, Sponsorship Negotiation, Lead Follow-Up, Target List Building, Event Logistics
**Posted:** 2026-07-09

> Own and execute Parallel's field marketing events (conferences, hackathons, dinners) targeted at AI engineers and technical buyers. Drive pipeline and meetings through strategic event selection, independent logistics, sales collaboration, and rigorous follow-up.

## Job Description

## Responsibilities
- Own Parallel's field marketing presence, building and running the event engine including conferences, hackathons, meetups, executive dinners, and partner co-marketing events.
- Decide which events to invest in, how to show up, and ensure pipeline generation from events.
- Own event budget, target lists, and end-to-end logistics without coordinator support.
- Collaborate with sales team to build target lists before events and execute follow-up motions after events to convert leads into meetings and pipeline.
- Measure success by meetings booked and pipeline generated, not by attendance or badge scans.
- Negotiate sponsorships, select events based on target audience attendance (especially AI engineers and technical buyers), and discontinue formats that do not convert.

## Requirements
- Experience running a multi-format event portfolio at a company selling to technical audiences, with a track record discussed in terms of pipeline generation rather than attendance.
- Deep knowledge of events that AI engineers attend, understanding that formats like hackathons build more trust than traditional booths.
- Experience hosting high-value dinners where programming drives attendee value.
- Strong negotiation skills for sponsorships, ability to walk away from popular conferences if buyers are not attending, and experience killing underperforming event formats.
- Ability to run flawless logistics independently, remain calm under pressure during events, and treat sales handoff and lead follow-up as core responsibilities.
- Preference for running fewer high-impact events that drive pipeline over many low-conversion events.

## Nice-to-Haves
- Passion for applying science, creativity, and consistency to complex problems.

## Compensation & Benefits
- Competitive salary
- Generous equity
- Visa sponsorships
- 401K plans
- Daily lunch & office snacks
- Dinner at the office
- Unlimited vacation
- Caltrain pass reimbursement

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**Canonical:** https://hotfix.jobs/jobs/2effdddb-aa54-4b77-93c8-6958afe0f262