# Integrated Media Planner

**Company:** [Basis](https://hotfix.jobs/companies/basis)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $61k – $75k/yr
**Experience:** 2+ years
**Skills:** digital media planning, media buying, programmatic media, real-time bidding, demand-side platforms, dsp buying, Excel, PowerPoint, ad servers, datorama, search advertising, social advertising
**Posted:** 2026-08-05

> Develops and manages integrated digital media plans, campaign execution, vendor negotiations, and performance measurement for clients. Requires 2+ years of media planning and buying experience, DSP familiarity, strong communication, and advanced spreadsheet and presentation skills.

## Job Description

## Responsibilities
- Develop and monitor media plans for a suite of clients.
- Craft media planning recommendations based on digital media trends, products, solutions, and overarching strategy.
- Deliver integrated media plans across all media channels with clear rationale.
- Use syndicated media tools to support planning.
- Collaborate with analytics teams to align media strategies and reporting deliverables with business objectives and success measures.
- Negotiate with vendors to secure favorable inventory and pricing.
- Help shape key performance indicators (KPIs) for strategic media plans.
- Build relationships with media planners, ad operations, campaign analytics, and search and social media buyers.
- Provide solutions-oriented, high-quality client service.
- Manage insertion orders (IOs), post-IO media plan revisions, and publisher IO approvals.
- Execute campaigns to meet budgets and KPIs.
- Assist Finance with billing executions and discrepancies.
- Complete traffic sheets and help gather creative assets and instructions.

## Requirements
- 2+ years of experience in digital media planning and buying.
- Understanding of and interest in programmatic media and real-time bidding.
- Experience working with a demand-side platform (DSP).
- Strategic thinking and proactive client service skills.
- Strong written and verbal communication skills.
- Strong issue-resolution and problem-solving capabilities.
- Ability to work effectively in a cross-functional team environment.
- Interest in current research and media tools.
- Intermediate to advanced Excel and PowerPoint skills.
- Commitment to inclusive and respectful work environments.
- Collaborative approach to design and decision-making that prioritizes equity, access, and continuous learning.

## Nice-to-Haves
- Hands-on DSP buying experience.
- Holistic media planning experience.
- Experience with a third-party ad server.
- Experience with digital reporting dashboards such as Datorama.
- Holistic media planning focused on search and social.
- Basis certification.

## Similar roles

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**Apply:** https://hotfix.jobs/jobs/2ea03c26-f6b9-4223-a52e-cc2e794dd0a3
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