# Product Manager - Creator Activation

**Company:** [Substack](https://hotfix.jobs/companies/substack)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Management
**Salary:** $190k – $230k/yr
**Experience:** 4+ years
**Skills:** SQL, BI Tools, Product Analytics, Experimentation, Onboarding, Activation Funnels, Metrics Definition, Measurement Frameworks, Roadmapping, Cross-Functional Leadership
**Posted:** 2026-06-22

> Product Manager focused on Creator Activation: building onboarding, guidance, and analytics systems that help new creators reach early traction and sustained publishing success on Substack.

## Job Description

## Creator Activation Strategy
- Develop a deep understanding of why creators choose Substack, what their goals are, and Substack’s competitive position vs. other platforms
- Identify the “first-mile” actions that set creators up for traction and success, and define how the platform communicates, reinforces, and rewards those actions
- Map creator journeys across segments (e.g., bringing an existing audience vs. building on-network), and define activation paths that meet creators where they are

## Measurement, Analytics & Insights
- Measure the growth of new creators and overall network health: are creators able to bring existing audiences into Substack, and also benefit from distribution within the Substack network?
- Define activation and retention metrics, build dashboards, and establish leading indicators that help teams understand what’s working (and what’s not)
- Identify gaps in product analytics and instrumentation, and partner with Data/Engineering to design solutions to fill them

## Roadmap & Execution
- Build a compelling roadmap across short-term, medium-term, and long-term horizons to improve creator activation and early success
- Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative
- Partner with your EM counterpart to inspire and lead a cross-functional team of engineers, designers, and analysts, creating clarity and accountability at every level

## Cross-functional Leadership & GTM
- Work closely with Product, Partnerships, Growth, and Creator teams to align activation strategy with broader company strategy
- Drive go-to-market strategy and product storytelling for activation improvements: what changed, why it matters, and how creators benefit

## What We’re Looking For
- 4+ years of experience as a Product Manager
- Strong creator empathy and a clear mental model for why creators choose platforms and how they evaluate tradeoffs
- Excellent analytical skills, competence in SQL, and experience with BI tools; comfortable defining metrics and building measurement frameworks
- Experience running experiments and shipping iterative improvements to onboarding, education, or activation funnels
- Comfortable operating at every level of abstraction (from high-level product strategy to “what should this CTA say” level details)
- Deep experience with software design; demonstrated ability to balance ease of use with flexibility across creator segments
- Strong communication skills: able to write compelling strategy docs, internal or external blog posts, and present to the company regularly
- An ability to roll up your sleeves and do what needs to be done

## Compensation
- Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits
- Cash compensation range for this role is $190,000–$230,000
- Final offer amounts are determined by multiple factors including candidate experience and expertise

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