# Sr Field Marketing Manager

**Company:** [Fireworks AI](https://hotfix.jobs/companies/fireworks-ai)
**Location:** New York, NY, San Mateo, CA
**Role:** Product Marketing
**Salary:** $230k – $250k/yr
**Experience:** 7+ years
**Skills:** Salesforce, Marketo, Field Marketing, Event Marketing, Account-Based Marketing, B2B SaaS, ROI Analysis, Territory Planning, Cross-Functional Collaboration, Event Strategy
**Posted:** 2026-05-22

> Owns East Coast field marketing strategy and execution for a Series C AI infrastructure company, building events and ABM programs that drive pipeline and brand. Requires 7+ years B2B field/event marketing experience and Salesforce proficiency.

## Job Description

## Key Responsibilities
- Develop Fireworks AI's east coast field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
- Conceptualize and produce end-to-end planning and execution of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
- Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
- Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
- Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how to invest in field events to drive incremental business impact.
- Mentor and provide guidance to junior field marketing team members as the function grows.

## Requirements
- 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
- Passion for field and experiential marketing; understanding of every event type from executive dinners to trade shows.
- Strong strategic instinct paired with operational excellence; able to define program roadmaps and manage logistics.
- Experience partnering with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions.
- Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types.
- Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
- Strong written and verbal communication skills, including ability to create clear event documentation and present post-event insights to leadership.
- Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI.
- Proficiency in CRM and marketing automation software; Salesforce is required.

## Nice to Haves
- Experience at a startup or hyper-growth company, especially within the Bay Area.
- Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
- Marketo experience.

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