# Senior Product Launch Manager

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Product Marketing
**Salary:** $165k – $216k/yr
**Experience:** 10+ years
**Skills:** Product Marketing, Program Management, Product Operations, Content Strategy, AI Workflows, Prompt Engineering, Workflow Automation, Enterprise Software, Cloud Computing, SaaS, Data Cloud, Cross-Functional Leadership, Launch Management, Data Analysis, Content Operations
**Posted:** 2026-08-27

> Leads cross-functional product launches for AI Data Cloud products, managing strategy, readiness, enablement, content workflows, and post-launch measurement. Requires 10+ years in product marketing, program management, product operations, or content strategy, plus experience with AI-assisted workflows.

## Job Description

## Responsibilities
- Develop and maintain a scalable product launch framework using automation and AI-powered workflows.
- Own the product launch lifecycle, including planning, tiering, readiness, enablement, public release, and post-launch analysis.
- Partner with product, marketing, and sales teams to develop launch roadmaps and equip field teams with messaging, materials, and training.
- Lead cross-functional launch programs, timelines, deliverables, and communications for new products and major releases.
- Track adoption, pipeline impact, and engagement metrics to improve launch effectiveness.
- Build and manage AI-assisted content workflows for launch briefs, messaging guides, field assets, and copy.
- Establish and operate the Launch & Content Center of Excellence, codifying best practices and enabling scalable content production.

## Requirements
- 10+ years of experience in product marketing, program management, product operations, and/or content strategy, ideally in enterprise software, cloud, or SaaS.
- Strong knowledge of AI and data cloud products and the enterprise data landscape.
- Hands-on experience building AI-assisted workflows using tools, prompt engineering, or workflow automation.
- Experience managing cross-functional teams and influencing without authority, including senior management.
- Excellent verbal and written communication skills.
- Ability to synthesize complex information into concise presentations and plans.
- Analytical mindset with the ability to turn data into actionable insights.
- Bachelor's degree required.
- Willingness to travel up to 25%.

## Nice to Have
- MBA.

## Compensation
- Annual salary: $165,000–$216,300.

## Similar jobs

- [Senior Product Marketing Manager - CIO & Technology Partnerships](https://hotfix.jobs/jobs/d84e3dd7-28a9-4238-b865-5f7f12af38e7) - Celonis - New York, NY - $165k – $194k/yr
- [Product Marketer](https://hotfix.jobs/jobs/6412f630-c382-4957-b0db-7024ecb1edb3) - Vesta - Remote - $165k – $200k/yr
- [Campaign Lead](https://hotfix.jobs/jobs/a9792347-dac8-491e-9483-0f9f6db31c71) - Harvey - New York, NY - $164k – $246k/yr
- [Senior Planner](https://hotfix.jobs/jobs/71e6e0ab-8ada-4226-89f8-6005d6b1708b) - Grow Therapy - New York, NY - $161k – $197k/yr
- [Manager, Music Marketing](https://hotfix.jobs/jobs/10ee098b-5606-4e48-aca8-51dc5c3b4fea) - Suno - Los Angeles, CA - $160k – $210k/yr

**Apply:** https://hotfix.jobs/jobs/2d758e0f-78ff-48e2-9ec3-375f3260c1dd
**Canonical:** https://hotfix.jobs/jobs/2d758e0f-78ff-48e2-9ec3-375f3260c1dd