# Mobile Growth Manager

**Company:** [ElevenLabs](https://hotfix.jobs/companies/elevenlabs)
**Location:** Remote
**Role:** Growth Marketing
**Skills:** Meta Ads, Tiktok Ads, Apple Search Ads, Google App Campaigns, Skan, Mmps, Cpi, Cac, Ltv, Mobile Attribution
**Posted:** 2026-05-22

> Own and scale mobile app acquisition and growth channels across Meta, TikTok, Apple Search Ads, and Google App Campaigns, optimizing for full-funnel metrics including installs, activation, retention, and revenue.

## Job Description

## Responsibilities
- Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
- Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
- Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
- Design and run experiments to improve install rate, activation, retention, and monetization
- Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
- Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
- Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
- Identify and scale high-performing channels while quickly cutting underperforming ones
- Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

## Requirements
- Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
- Strong analytical rigor and performance mindset; comfortable optimizing for full-funnel metrics like activation, retention, LTV, and revenue
- Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
- Experience operating in ambiguity and building new channels or programs from scratch
- Ability to collaborate effectively with creative, product, lifecycle, and data teams
- Strong ownership mindset, ability to move quickly while balancing experimentation with execution
- Clear communication skills; able to translate performance into business outcomes (growth, revenue, efficiency)

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