# Sr. Manager, CRM & Lifecycle Marketing

**Company:** [Thyme Care](https://hotfix.jobs/companies/thyme-care)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $140k – $165k/yr
**Experience:** 6+ years
**Skills:** crm marketing, Lifecycle Marketing, customer.io, iterable, braze, Marketing Automation, HTML, API Integrations, Data Pipelines, A/B Testing, Looker, multi-channel campaigns
**Posted:** 2026-07-17

> Own execution, optimization, and management of CRM and lifecycle marketing programs in Customer.io for cancer care member journeys across awareness, enrollment, engagement, and retention. Build scalable multi-channel campaigns (email, SMS, direct mail), manage data flows with engineering teams, run A/B tests, and analyze performance with Looker. Requires 6+ years CRM/lifecycle experience, healthcare marketing preferred.

## Job Description

## What You’ll Do
- Build and manage CRM journeys: Develop and maintain a high-volume portfolio of automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention.
- Manage data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale.
- Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA.
- Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights.
- Support co-branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences.
- Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment.
- Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution.
- Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.

## What You Bring
- 6+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data-driven campaign management.
- Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms.
- Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines.
- Comfort collaborating closely with engineering and data partners to solve technical challenges.
- Experience managing complex, multi-channel programs with high attention to detail and documentation.
- Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).

## What leads to success
- Experience in lifestyle marketing and healthcare. Demonstrated ability to develop impactful campaigns that engage patients and providers.
- Adept project manager; stay organized as priorities change.
- Bachelor’s degree in a related field.
- Experience with scaling businesses, fast-paced environments, and startups.
- Highly analytical; able to dive into member demographics and provider referral pathways to drive enrollment and translate insights into actionable marketing plans.

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