# Customer Marketing Manager, Industries

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Customer Success
**Salary:** $255k – $255k/yr
**Experience:** 6+ years
**Skills:** Customer Marketing, Customer Advocacy, Storytelling, Content Strategy, Public Relations, Communications, B2B SaaS, Enterprise Marketing, Customer Advisory Boards, Executive Events, Video Content, Social Media, Data Analysis, Brand Marketing, Legal Review
**Posted:** 2026-08-15

> Builds customer storytelling and advocacy programs across industries, turning Claude deployments into referenceable customer narratives, announcements, and creative campaigns. The role requires enterprise relationship-building, cross-functional collaboration with Sales and Communications, and strong content execution.

## Job Description

## Responsibilities
- Own customer storytelling for a subset of the Industries portfolio, from story identification through creation, approval, and distribution.
- Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match.
- Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives.
- Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story through approval and publication.
- Partner with Sales and account teams to develop account-level advocacy plans that map priority customers to the right story, format, and moment.
- Work with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments.
- Collaborate with brand and creative teams on customer video series, out-of-home campaigns, and other high-visibility creative moments.
- Measure and improve program impact using a data-driven approach.
- Manage multiple priorities while maintaining high quality standards.

## Requirements
- Excellent written and verbal storytelling abilities, demonstrated through technical customer stories that drove business results.
- Experience building lasting relationships with technical executives and business leaders at large enterprises.
- Track record of guiding customers from early success to public advocacy, including stakeholder alignment, approvals, and brand and legal review.
- Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments.
- Experience creating effective content in multiple formats, including text, video, and event speakers or content.
- Strategic mindset balanced with strong execution capabilities.
- Successful collaboration across Sales, Product, and Communications teams.
- Bachelor’s degree or equivalent combination of education, training, and experience.

## Nice-to-haves
- 6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology.
- Experience marketing with or to enterprises in traditional industries such as manufacturing, energy, retail, media, or travel.
- Experience establishing customer marketing or advocacy programs in new markets, segments, or verticals.
- Track record of successful customer advisory board and executive event programming.
- Experience building and managing customer loyalty or community programs.

## Compensation and Benefits
- Annual salary: **$255,000–$255,000 USD**.
- Hybrid policy: staff are generally expected to work from an office at least 25% of the time; this role requires working from the San Francisco or New York office at least once a month.
- Up to 40% travel for events and customer engagements.
- Visa sponsorship may be available.



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