# Director of Martech

**Company:** [Idme](https://hotfix.jobs/companies/idme)
**Location:** New York, NY, McLean, VA, Mountain View, CA, Tampa, FL
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Salesforce Marketing Cloud, HubSpot, Marketo, Segment, Mparticle, Snowflake, BigQuery, SQL, Attribution Modeling, Marketing Analytics
**Posted:** 2026-05-29

> The Director of Martech will own the end-to-end MarTech stack, leading marketing data strategy, automation, and attribution. This role requires deep expertise in MarTech platforms, data warehouses, and compliance with privacy standards.

## Job Description

## What you'll own

* Own the end-to-end MarTech stack — evaluate, select, implement, and optimize the tools and platforms that power acquisition, lifecycle marketing, analytics, and attribution across all channels.
* Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) — connecting CRM, CDP, and data warehouse layers.
* Drive marketing automation at scale — design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels.
* Build and govern attribution and measurement infrastructure — ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel.
* Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning.
* Evaluate and deploy AI and machine learning applications in marketing — from predictive lead scoring and churn modeling to personalization and content optimization.
* Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards — this is non-negotiable in an identity company.
* Translate business objectives into technical requirements and vice versa — you're equally comfortable in a strategy meeting with the CMO and a technical architecture review with engineering.

## What we're looking for

* 8+ years in marketing technology, marketing operations, or growth engineering
* Deep hands-on expertise with core MarTech platforms — Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent — plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery).
* Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data.
* Experience building marketing infrastructure in a regulated or privacy-sensitive environment — you understand the stakes of handling PII and can architect compliant systems.
* Proficiency with SQL and comfort working directly in data pipelines; ability to partner with engineers as a technical peer, not just a stakeholder.
* Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling.
* Track record of building and leading cross-functional teams that sit at the intersection of marketing and engineering.
* Strong vendor management experience — you know how to negotiate contracts, evaluate build vs. buy decisions, and manage a complex portfolio of tools without letting it sprawl.

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