# Marketing Insights Analyst

**Company:** [Fivetran](https://hotfix.jobs/companies/fivetran)
**Location:** Denver, CO
**Role:** Data Analytics
**Salary:** $132k – $165k/yr
**Experience:** 5+ years
**Skills:** SQL, BigQuery, Looker, Salesforce, Marketo, bizible, Python, R, Snowflake, Redshift
**Posted:** 2026-07-20

> Marketing Insights Analyst responsible for owning marketing performance reporting, ROI analysis, and data-driven recommendations on investment mix, pipeline drivers, and experimentation. Requires 5-8 years B2B SaaS marketing analytics experience, strong SQL, BI tools, and business judgment to advise leadership.

## Job Description

## What You’ll Do

### Insights & Executive Reporting
- Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting.
- Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative.
- Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations.
- Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels.

### Impact Measurement
- Design and maintain models to quantify the impact of marketing programs across the buyer journey.
- Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios.
- Scope dashboards for opportunity areas and partner with analytics team to make them a reality.
- Develop segment- and region-level views of marketing performance to support resource allocation decisions.

### Experimentation & Optimization
- Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement.
- Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends.
- Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics).

## Skills We’re Looking For
- 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment.
- Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift).
- Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-ready dashboards and reporting.
- Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred).
- Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts.
- Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders.
- Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations.
- Comfort operating in a fast-changing environment, where definitions, targets, and operating models evolve, and the ability to balance speed with analytical rigor.

## Bonus Skills
- Python or R proficiency for statistical analysis, automation, or building lightweight models.
- Experience with multi-touch attribution platforms (Bizible/Marketo).
- Exposure to experiment design, significance testing, or applied statistics in a marketing context.
- Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences.
- Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker).
- Background in data infrastructure, developer tools, or analytics software industries.

## Technologies You’ll Use
- Fivetran, BigQuery, Looker, SFDC, Demandbase, Bizible, Marketo, Google Suite.

## Perks and Benefits
- 100% employer-paid medical insurance.
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off.
- RSU stock grants.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and fun team-building activities.
- Monthly cell phone stipend.
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises.

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