# Senior Media Planner, Strategy & Insights

**Company:** [Polymarket](https://hotfix.jobs/companies/polymarket)
**Location:** New York, NY
**Role:** Performance Marketing
**Experience:** 6+ years
**Skills:** SQL, Python, R, Business Intelligence, Media Mix Modeling, Incrementality Testing, Forecasting, Scenario Modeling, Paid Search, Paid Social, Programmatic Advertising, Geographic Experiments, Marketing Analytics, Financial Reconciliation, Dashboarding
**Posted:** 2026-08-21

> Own Polymarket’s media planning, forecasting, measurement, pacing, and financial reconciliation across paid channels and geographies. The role requires 6+ years of experience, strong SQL and quantitative modeling skills, and hands-on expertise in media measurement and experimentation.

## Job Description

## Responsibilities
- Build media plans across channels, categories, and geographies, presenting defensible recommendations with clear tradeoffs.
- Forecast spend, volume, acquisition cost, payback, and seasonality; maintain scenario models and improve forecasts based on variance analysis.
- Pace spend against approved allocations and identify delivery or media-mix deviations early.
- Lead measurement across mix modeling, incrementality testing, and geographic experiments, synthesizing results into a coherent view of performance.
- Reconcile media spend with platform data, invoices, agency billing, and the finance ledger; own accruals, credits, make-goods, discrepancies, and monthly close.
- Identify auction dynamics, underpriced inventory, seasonality patterns, and competitive activity; recommend evidence-based in-flight reallocations.
- Build reporting and analytics infrastructure, including dashboards, metric definitions, and a single source of truth.

## Requirements
- 6+ years of experience in media planning, marketing analytics, or growth strategy, with ownership of plans and budgets.
- Strong fluency across paid search, social, programmatic, video, audio, and offline channels.
- Strong quantitative foundation in forecasting and scenario modeling.
- Strong SQL skills and comfort with business intelligence tooling.
- Hands-on experience with media mix modeling, incrementality testing, and geographic experiments.
- Financial rigor, including reconciliation, accruals, and collaboration with finance through monthly close.
- Ability to turn complex analysis into concise executive recommendations.
- Willingness to identify and correct spend pacing issues.

## Nice-to-haves
- Background in trading, fintech, or event-driven demand businesses.
- Experience building mix models in-house or managing measurement vendors.
- Python or R experience, or experience building analysis infrastructure.
- Ownership of or meaningful contribution to a marketing P&L.

## Compensation & Benefits
- Competitive salary and equity.
- Unlimited PTO.
- Full health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, display, and accessories.

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