# Product Marketing Manager - Figma Weave

**Company:** [Figma](https://hotfix.jobs/companies/figma)
**Location:** Tel Aviv, Israel
**Role:** Product Marketing
**Experience:** 6+ years
**Skills:** Product Marketing, B2B Marketing, Enterprise Marketing, Go-to-Market Strategy, Positioning, Messaging, Sales Enablement, Product Launches, Customer Onboarding, Customer Adoption, Case Studies, AI Tools, Storytelling, Writing, Funnel Optimization
**Posted:** 2026-07-22

> Leads enterprise product marketing for Figma Weave, shaping positioning, launches, sales enablement, onboarding, adoption, and customer proof. The role requires 6+ years of product marketing experience, strong enterprise sales-cycle fluency, cross-functional collaboration, and excellent storytelling and writing skills.

## Job Description

## Responsibilities

- Build enterprise go-to-market strategy for feature, model, and product launches.
- Own enterprise positioning and messaging, translating product value into terms that resonate with enterprise buyers.
- Lead the sales enablement motion.
- Own enterprise onboarding and adoption, from first use through expansion.
- Develop customer proof, including case studies, success stories, and industry examples.
- Own enterprise-facing web pages and the funnel.
- Work across product marketing, including launches, content, and positioning, as team priorities shift.

## Requirements

- 6+ years of product marketing experience, with strong B2B or enterprise experience.
- Track record building enterprise go-to-market programs from positioning through launch and enablement.
- Fluency with the sales motion and experience working inside a sales cycle.
- Experience working cross-functionally across product, growth, and sales.
- Comfort using AI tools to work efficiently.
- Strong storytelling and writing skills.
- Comfort working with speed and ambiguity.

## Nice-to-haves

- Experience in creative technology or design platforms.
- Experience with partner-led or channel-led enterprise growth.

## Similar jobs

- [Group Product Marketing Manager](https://hotfix.jobs/jobs/8ad98d15-796c-44b1-b344-d41d15bbc5b3) - Vanta - Remote - $201k – $237k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/97179a14-d0dd-4008-8c2d-2fad47833a36) - Talkiatry - Remote - $160k – $185k/yr

**Apply:** https://hotfix.jobs/jobs/2b68fbb9-af28-4252-ba4f-4c4b5a55ee3b
**Canonical:** https://hotfix.jobs/jobs/2b68fbb9-af28-4252-ba4f-4c4b5a55ee3b