# Creative Director, Tidal

**Company:** [Square](https://hotfix.jobs/companies/square)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $252k – $377k/yr
**Skills:** Brand Strategy, Art Direction, Creative Direction, Campaign Development, Visual Design, Creative Briefing, Production Direction, Cross-Functional Leadership
**Posted:** 2026-09-03

> Leads creative vision, brand platforms, repositioning, and campaigns across Tidal’s product and brand ecosystem. The role requires strong art direction, hands-on creative judgment, cultural awareness, and experience influencing cross-functional leadership.

## Job Description

## Responsibilities
- Originate brand platforms and campaign-level ideas, owning them from concept through 360-degree activation.
- Reposition and reshape the brand while maintaining coherence across brand and product surfaces.
- Preserve the core idea from initial concept through final placement.
- Shape creative briefs with an embedded creative-strategy team.
- Design and, when needed, direct designers, writers, and production partners.
- Collaborate with marketing, product, and partnerships leadership to deliver campaigns.
- Lead project teams and set the creative standard as an individual contributor.

## Requirements
- Portfolio demonstrating creative-director leadership of brand platforms, repositionings, campaigns, and activations.
- Art-direction background and visual judgment across media.
- Track record of setting creative vision and quality standards while remaining hands-on.
- Credibility with cross-functional leadership as a peer.
- Ability to identify cultural shifts early and incorporate them into creative work.
- Experience carrying brand strategy across multiple products or business lines.
- Experience in agency, in-house, or combined environments.
- Portfolio link required; include the password if password-protected.

## Compensation and Benefits
- Annual salary range: $251,600–$377,400 USD.
- Benefits include remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning.

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