# Senior Brand Marketing Manager

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Brand Design
**Salary:** $160k – $220k/yr
**Experience:** 8+ years
**Skills:** Brand Marketing, Campaign Strategy, Creative Direction, Brand Narrative Development, Agency Management, Cultural Marketing, Data Analysis, AI Tools, Go-To-Market Planning, Cross-Functional Collaboration
**Posted:** 2026-06-11

> Own Replit's brand identity and marketing expression end-to-end. Lead integrated brand campaigns, shape emotionally resonant narratives, and drive awareness and user growth for an AI-native software creation platform.

## Job Description

## What You'll Do
- Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement
- Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution
- Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals
- Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences
- Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy
- Cultural marketing: Identify the right cultural moments, communities, and collabs that can expand Replit's reach and relevance without feeling forced
- Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement

## Required Skills & Experience
- 8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about
- Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions
- AI-native: actively using AI tools to scale your creative and strategic output
- Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses
- Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale
- Strong narrative instincts: you can find the insight, build the arc, and land the message for any audience
- Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions
- Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions
- Outstanding commercial understanding & strong data and analytical skills
- Experience in data-led decision making; ability to interpret extensive data and identify the opportunities for growth and optimization
- Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency

## Bonus Qualifications
- Experience at consumer tech, B2C, or AI company
- Background working with or managing external creative agencies
- A point of view on what makes AI brands distinct — and what most of them get wrong
- Active Replit user; you’ve built and shipped something with the product

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