# Enablement Content Manager

**Company:** [GitLab](https://hotfix.jobs/companies/gitlab)
**Location:** Remote
**Role:** Sales Enablement
**Salary:** $95k – $161k/yr
**Skills:** Sales Enablement, technical enablement, Instructional Design, addie, sam, content management, DevSecOps, ai concepts, Program Management, learning platforms, e-learning modules, certifications, playbooks, demo flows
**Posted:** 2026-07-20

> Design and deliver scalable enablement content and programs on GitLab's AI capabilities and Duo Agent Platform for customer-facing field teams (AEs, SAs, CSMs). Own strategy, create assets like playbooks, labs, certifications, and measure effectiveness in a cross-functional, all-remote environment.

## Job Description

## What you'll do

- Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story, aligned to the needs of customer-facing teams.
- Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
- Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
- Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
- Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas.
- Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations.
- Publish and organize content in Google Drive and using AI tools so that materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
- Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.

## What you'll bring

- Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
- Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
- Familiarity with DevSecOps and AI concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
- Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
- Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
- Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
- Comfort using content management, enablement and learning platforms, along with common collaboration and content creation tools.
- A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.

## Benefits

- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support

## Similar roles

- [Manager, Mid-Market Film & TV Sales](https://hotfix.jobs/jobs/a564f874-a180-4eb2-bb8d-f992682bdc81) - Wrapbook - Remote - $93k – $144k/yr
- [Sales Training & Enablement Manager](https://hotfix.jobs/jobs/4dee4442-f1f0-4f7c-b7f1-12578abbdb01) - Voltus - Remote - $100k – $135k/yr
- [Product Marketing Manager, Engagement & Enablement](https://hotfix.jobs/jobs/f701b177-1a99-4e77-9f7e-a5054a3c1847) - Oneleet - Remote - $100k – $150k/yr
- [Proposal Manager](https://hotfix.jobs/jobs/6794f5d0-08b1-43a5-bd51-8d6340198034) - Okta - Remote - $90k – $137k/yr
- [Sales Enablement | SDR](https://hotfix.jobs/jobs/a45b38e5-78fa-43ca-a585-7d52a849394e) - Ramp - New York, NY - $86k – $176k/yr

**Apply:** https://hotfix.jobs/jobs/2af36e93-f318-4258-b422-df23f28c0f39
**Canonical:** https://hotfix.jobs/jobs/2af36e93-f318-4258-b422-df23f28c0f39