# Counsel, Product

**Company:** [Perplexity](https://hotfix.jobs/companies/perplexity)
**Location:** San Francisco, CA, Washington, DC, New York, NY
**Role:** Legal
**Salary:** $200k – $265k/yr
**Experience:** 5+ years
**Skills:** Consumer Protection Law, Ftc Act Section 5, Udap Laws, Product Counseling, Privacy Law, Data Protection, Ai Governance, Subscriptions, Auto-Renewal, Advertising Law, Ccpa/Cpra, GDPR, Rosca, Tcpa, Coppa
**Posted:** 2026-09-01

> Counsel product, engineering, marketing, and business teams on consumer protection, privacy, regulatory, advertising, subscription, and AI-related legal matters. Requires a U.S. law degree, authorization to practice, and at least five years of relevant experience.

## Job Description

## Responsibilities
- Serve as the primary legal partner for consumer products and features from design through launch and post-launch review.
- Advise on consumer protection issues, including unfair and deceptive practices, disclosures, pricing, subscriptions, renewals, refunds, promotions, advertising claims, dark patterns, and customer support practices.
- Review marketing, growth, advertising, adtech and martech integrations, audience practices, email and messaging campaigns, and product claims.
- Counsel product and engineering teams on privacy, data use, consent, retention, security, AI transparency, age-related protections, and other legal requirements.
- Lead legal review of cross-functional launches and translate legal requirements into practical product and operational choices.
- Support responses to consumer complaints, state attorneys general, competition authorities, privacy authorities, and other regulators worldwide.
- Assess incidents and escalations involving product, privacy, consumer protection, contractual, and regulatory issues.
- Monitor legal developments affecting AI products and online services and convert them into advice, playbooks, and product requirements.
- Build scalable legal infrastructure, including templates, review standards, decision records, training, and self-service guidance.
- Support the broader Product, Privacy and Regulatory Legal portfolio as priorities and risks change.

## Requirements
- J.D. from an accredited law school, or an LL.M. or equivalent law degree.
- Current authorization to practice law in the U.S. state where located.
- At least five years of relevant legal experience at a law firm, government agency, or in-house.
- Meaningful consumer protection or product counseling experience.
- Strong knowledge of U.S. consumer protection law and enforcement principles, including Section 5 of the FTC Act and state UDAP laws.
- Experience in several relevant areas, such as subscriptions and auto-renewal, advertising and marketing, privacy and data protection, payments, promotions, platform regulation, or AI governance.
- Ability to independently lead product or regulatory matters from fact development through recommendation and execution.
- Excellent judgment, clear writing, and ability to translate legal requirements for product, engineering, and business teams.
- Comfort learning technical systems and analyzing products, data flows, and controls.
- Interest in AI products and the legal questions associated with their use.

## Nice-to-haves
- Experience at the FTC, a state attorney general's office, or another consumer protection or privacy regulator.
- In-house experience at a consumer technology company, online platform, marketplace, or subscription business.
- Experience handling regulator inquiries, investigations, or consumer class action risk.
- Working knowledge of CCPA/CPRA, GDPR, state privacy laws, ROSCA, CAN-SPAM, TCPA, COPPA, state auto-renewal laws, or comparable international consumer regimes.

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