# Performance Marketing Manager

**Company:** [Bevi](https://hotfix.jobs/companies/bevi)
**Location:** Boston, MA
**Role:** Performance Marketing
**Salary:** $102k – $126k/yr
**Experience:** 4+ years
**Skills:** meta ads manager, Google Ads, tiktok ads manager, linkedin campaign manager, ga4, Salesforce, Snowflake, Looker, looker studio, utm governance, conversion tracking, ltv:cac modeling, paid media, marketing operations, offline conversions
**Posted:** 2026-08-04

> Own Bevi’s hands-on paid media and demand-generation engine across major advertising platforms, managing campaigns, agency execution, attribution, budgets, and performance reporting. The role requires 4–6 years of performance marketing experience, strong analytical skills, and cross-functional partnership with sales, RevOps, and data teams.

## Job Description

## Responsibilities

### In-Platform Campaign Execution & Agency Management
- Build, launch, and manage campaigns directly in Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation.
- Own the day-to-day relationship with the performance marketing agency across Meta, TikTok, Google, LinkedIn, and emerging channels.
- Execute demand-generation budget allocation, in-flight reallocations, and quarterly planning using CPA benchmarks, pipeline projections, and agency fee accounting.
- Run a cross-channel test-and-learn roadmap, deciding what to scale, stop, and test next.
- Build data-backed incremental investment cases using LTV:CAC by vertical and market.
- Serve as the day-to-day point of contact for sales leadership on demand-generation performance.

### Campaign Oversight & Operational Excellence
- Set UTM governance standards and oversee tracking infrastructure across active campaigns.
- Own conversion tracking setup and optimization, including pixel configuration, conversion-event mapping, and offline conversion imports for opportunities and bookings.
- Direct automated nurture workflows and lead-handoff processes with Marketing Operations.
- Oversee landing-page and form strategy across paid channels.
- Guide event-to-lead strategy, including paid-media support for field events and event-lead capture and nurturing.

### Platform & Billing Management
- Manage billing across Meta, Google, TikTok, LinkedIn, and ChatGPT advertising platforms.
- Reconcile platform spend against invoiced agency costs and flag discrepancies.
- Maintain account access and platform health across paid channels.

### Performance Reporting & Insights
- Build the monthly marketing performance narrative using GA4, Salesforce, Snowflake, and Looker.
- Build and maintain paid-media dashboards in Looker Studio.
- Partner with RevOps and analytics to resolve attribution and data-integrity issues.
- Track lead quality and downstream signals, including no-show rate and booking-to-opportunity conversion, and translate findings into channel and budget decisions.

## Requirements
- 4–6 years of hands-on performance marketing experience.
- At least 3 years personally building and managing paid-media campaigns in-platform across multiple channels.
- Hands-on campaign management experience in at least two of Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Demonstrated paid-media impact on pipeline, including measurable CAC improvement or conversion-rate gains.
- Ability to build LTV:CAC models, construct incremental budget cases, and present performance narratives to senior leadership.
- Strong written and verbal communication skills.
- Experience working cross-functionally with RevOps, sales, brand, and data teams.
- Bachelor's degree in Marketing, Business, Communications, Economics, or a related field preferred; MBA is a plus.
- Ability to work in the Boston, MA office at least 2 days per week.

## Compensation & Benefits
- Salary range: $102,000–$126,000.
- Some roles may be eligible for a commission plan or bonus incentive.
- All employees receive equity in the form of stock options.
- Full-time employees are eligible for health and medical benefits, flexible spending accounts, flexible paid time off, and a Total Rewards plan.

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