# Senior Content Strategist

**Company:** [Vestwell](https://hotfix.jobs/companies/vestwell)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $105k – $120k/yr
**Experience:** 5+ years
**Skills:** Content Strategy, Content Marketing, Copywriting, SEO, aeo, HubSpot, sanity, editorial calendar management, Thought Leadership, Product Marketing
**Posted:** 2026-07-22

> Senior Content Strategist responsible for owning content strategy and creation for Vestwell's government partner channel, focusing on making complex financial and policy topics clear and compelling. Requires 5+ years in content strategy/copywriting (ideally in fintech/government), exceptional writing skills, and experience with CMS platforms.

## Job Description

## Responsibilities
- Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
- Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy.
- Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
- Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time.
- Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
- Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives.
- Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.

## Requirements
- 5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries.
- Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences.
- Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
- Experience creating content across channels, including web, email, thought leadership, and long-form assets.
- Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools.
- A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities.

## Nice-to-Haves
- Experience with SEO, AEO, and digital content optimization.
- Experience developing and managing end-to-end content strategies and editorial calendars.
- Experience creating both thought leadership and technical product marketing content.
- Familiarity with financial products or regulated industries.
- Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers.

## Compensation & Benefits
- Expected base salary range: $105,000 - $120,000.
- Eligible to participate in the Company Bonus Pool.
- Eligible to receive new hire equity.
- Comprehensive health benefits, generous time off, dedicated Employee Wellbeing Committee.
- Hybrid work model with access to collaborative offices.
- Competitive 401(k) plan.

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