# Senior Lifecycle Marketing Manager

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** Minneapolis, MN, New York, NY, San Francisco, CA
**Role:** Growth Marketing
**Salary:** $99k – $195k/yr
**Experience:** 6+ years
**Skills:** Lifecycle Marketing, Iterable, HubSpot, Salesforce, Snowflake, SQL, A/B Testing, Product-Led Growth, Slg, Demand Generation
**Posted:** 2026-07-01

> Own Rippling's self-serve conversion and upsell lifecycle funnel from 0-to-1. Build programs in Iterable, analyze performance with Snowflake/SQL, and bridge Marketing, Sales, and Product to drive trial-to-paid and expansion revenue.

## Job Description

## Responsibilities
- Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria.
- Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis.
- Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite.
- Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is.
- Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.

## Requirements
- 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies.
- Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built.
- Proven success driving lifecycle campaigns across both PLG and SLG motions.
- Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic.
- Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns.
- Analytical enough to write SQL or Snowflake queries, spot issues, and connect campaign performance to pipeline impact.
- Demonstrated ability to work across Sales and Marketing.
- Structured experimenter with a rigorous approach to A/B testing.

## Nice-to-Haves
- Growth marketing experience.
- Experience with Outreach or similar sales sequencing tools.

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