# Employer Brand Manager

**Company:** [OpenLoop](https://hotfix.jobs/companies/openloop)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** employer branding, recruitment marketing, Content Marketing, Campaign Management, candidate funnel analytics, conversion rate optimization, Copywriting, Storytelling, employee value proposition, paid recruitment media, careers-site optimization, Event Marketing
**Posted:** 2026-08-05

> Builds OpenLoop’s employer brand and recruitment marketing function through candidate-facing campaigns, content, funnel analytics, and recruiting events. Requires 5+ years of relevant experience, strong writing skills, and the ability to build programs in an ambiguous, resource-light environment.

## Job Description

## Responsibilities
- Plan, launch, and track candidate-facing recruiting campaigns against pipeline and conversion goals.
- Create candidate-facing content, including blogs, outreach assets, and pitch materials, that reflects OpenLoop's voice.
- Own funnel and conversion reporting, and use it to improve candidate drop-off points.
- Support recruiting events from planning through post-event follow-up.
- Partner with recruiters and hiring managers on candidate messaging during pitch and close stages.
- Begin scoping the employee value proposition (EVP) as foundational work stabilizes.

## Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
- 5+ years of experience in recruitment marketing, employer brand, talent brand, content marketing, or a related field.
- Experience developing and executing candidate-facing campaigns.
- Strong writing, editing, and storytelling skills.
- Comfortable analyzing campaign and candidate-funnel data.
- Demonstrated ability to build programs or processes in an ambiguous, resource-light environment.
- Strong cross-functional stakeholder management skills.
- Comfortable building programs and processes where none existed before.
- Able to work directly with recruiters, hiring managers, and executives with minimal supervision.

## Nice-to-haves
- Experience contributing to or leading employee value proposition (EVP) development.
- Experience in a startup or high-growth organization.
- Healthcare or healthtech recruiting experience.
- Experience with external vendors and event partners.
- Experience managing paid recruitment media or careers-site optimization.
- Experience building an employer-brand or recruitment-marketing function from scratch.

## Compensation and Benefits
- Medical, dental, and vision plans.
- Flexible spending and health savings accounts.
- Flexible paid time off.
- 401(k) with company match.
- Life insurance, pet insurance, and more.

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