# Marketing Analytics Lead

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Data Analytics
**Salary:** $187k – $260k/yr
**Experience:** 7+ years
**Skills:** SQL, Python, Marketing Analytics, A/B Testing, Measurement Frameworks, Attribution, Dashboards, Statistical Analysis, Data Visualization, Media Measurement
**Posted:** 2026-05-21

> Lead marketing analytics at OpenAI by defining KPIs, building measurement frameworks, designing experiments, and delivering insights to drive campaign performance and business decisions.

## Job Description

## Responsibilities
- Define KPIs for campaigns and marketing programs
- Develop clear measurement frameworks and implement full-funnel measurement and attribution tools to inform marketing investment
- Provide data and insights to assess performance and drive planning
- Design experiments to measure marketing campaign impact
- Analyze large data sets, design and perform statistical analysis
- Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements
- Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way
- Lead/participate in cross-functional collaboration with other analytics and marketing teams

## Requirements
- 7+ years experience in a quantitative role navigating a highly ambiguous environment
- Experience designing experiments with clear insights utilizing SQL and Python
- Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns
- Experience defining goals for campaigns and marketing programs
- Experience building measurement plans and capability
- Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies
- Excellent communication skills with demonstrated ability to communicate with marketing and executives

## Nice-to-Haves
- Demonstrated prior experience in NLP, large language models or generative AI

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