# Product Manager, AI Marketing

**Company:** [Campspot](https://hotfix.jobs/companies/campspot)
**Location:** Remote
**Role:** Product Management
**Salary:** $120k – $160k/yr
**Experience:** 3+ years
**Skills:** artificial intelligence, LLMs, Agentic AI, Product Strategy, Product Roadmapping, customer discovery, Market Research, Data Analytics, experiment design, Agile, backlog management, third-party integrations, digital marketing, vertical saas, kpi development
**Posted:** 2026-08-14

> Owns the strategy, discovery, delivery, and iteration of a new AI-powered marketing product for campground and RV park operators. Requires 3+ years of product management experience, AI product exposure, strong analytical judgment, and comfort leading a zero-to-one product.

## Job Description

## Responsibilities

### Product Strategy & Vision
- Develop and communicate a product vision and roadmap aligned with company goals and user needs.
- Turn a broad opportunity into a focused first release and define subsequent priorities.

### AI Experience Design
- Determine where the product recommends, acts, or keeps a person in the loop.
- Design review and control experiences that help operators delegate meaningful work to software confidently.

### Customer Discovery
- Engage campground and RV park owners to understand current marketing practices, outsourcing, and delegation boundaries.
- Translate customer insights into requirements engineering can build.

### Cross-Functional Collaboration
- Partner with engineering, design, marketing, sales, support, and other teams to define requirements and ensure successful implementation.

### Platform and Integrations
- Own connections between the product and the broader platform.
- Shape third-party marketing integrations while balancing speed to market with long-term platform ownership.

### Market Research and Positioning
- Conduct market research on industry trends, competition, and customer feedback.
- Partner with marketing, sales, and finance on packaging, pricing, and positioning.

### Metrics and Delivery
- Define KPIs measuring success for operators and the company.
- Establish methods to evaluate output quality, not just usage, and iterate based on insights.
- Lead product development from ideation through launch.
- Run agile ceremonies, manage and prioritize the backlog, and support an agile mindset.
- Communicate progress, challenges, and successes to stakeholders.

## Requirements

- 3+ years of product management experience, including taking features from idea to launch and iterating after launch.
- Experience with AI-powered products, including LLM-powered workflows, copilots, or generative content tooling.
- Strongly preferred: hands-on experience with agentic or autonomous features.
- Working understanding of current AI capabilities and limitations, with sound judgment about appropriate product scope.
- Strong analytical skills and comfort with data-driven decision-making, including experiment design and success metrics.
- Customer-centric mindset focused on non-technical, time-constrained users.
- Proven project management skills and ability to prioritize multiple concurrent workstreams.
- Exceptional communication and interpersonal skills.
- Comfort with ambiguity in a new-product environment.

## Nice-to-Haves

- Marketing or martech experience, including marketing technology, marketing functions, or products for marketers.
- Familiarity with digital marketing channels.
- Experience taking a 0-to-1 product or major new product line from concept through launch.
- SMB or vertical SaaS experience, particularly with owner-operators.
- Experience in e-commerce, travel, booking, hospitality, or the outdoor industry.
- Experience with platform or multi-product interoperability.

## Compensation and Benefits

- Base salary: **$120,000–$160,000**
- Medical, dental, vision, life, and disability insurance options.
- 401(k) plan with employer match.
- Flexible time off.
- Employee camping credit.
- Hiring hubs include Grand Rapids, MI; Denver, CO; and Chicago, IL, with some in-person collaboration.
- Secondary consideration may be given to candidates in MA, NH, NY, NC, OR, TX, UT, VT, VA, and Canada.

## Similar roles

- [Product Manager, Web](https://hotfix.jobs/jobs/dc732926-5c2d-48be-83fc-2d6a61ca1b64) - Cantina - San Francisco, CA - $120k – $180k/yr
- [Product - Neofirm](https://hotfix.jobs/jobs/b35ed186-242f-45c0-8f3a-bfb450181db7) - Build - New York, NY - $120k – $250k/yr
- [Product Manager](https://hotfix.jobs/jobs/9b1636e0-0988-450f-8975-47f823411b75) - Nylas - Remote - $120k – $160k/yr
- [Product Manager (SRA - VDB)](https://hotfix.jobs/jobs/30cf61e8-d2c2-444d-bf6c-069b7bbe9307) - Black Canyon Consulting - Remote - $120k – $150k/yr
- [Product Manager](https://hotfix.jobs/jobs/dad0da38-6e0b-4a99-b7a7-3a9b5a86bc0d) - PointClickCare - Remote - $116k – $129k/yr

**Apply:** https://hotfix.jobs/jobs/28d1f92a-6565-4f18-b0b5-a80286463ca1
**Canonical:** https://hotfix.jobs/jobs/28d1f92a-6565-4f18-b0b5-a80286463ca1