# Growth Marketing Manager, Email and Lifecycle

**Company:** [Arena](https://hotfix.jobs/companies/arena)
**Location:** California
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Lifecycle Marketing, Email Marketing, Crm Marketing, Customer.Io, Braze, HubSpot, A/B Testing, Segmentation, Personalization, Copywriting, Email Deliverability, Can-Spam, GDPR, Product-Led Growth
**Posted:** 2026-06-29

> Own Arena's email and lifecycle marketing strategy to drive user activation, retention, and engagement for millions of AI practitioners. Build and optimize multi-channel programs, partner with Product/Engineering on infrastructure, run experiments, and write technical copy.

## Job Description

## Core Responsibilities
- Own and scale Arena's email and lifecycle strategy across onboarding, activation, retention, and re-engagement.
- Design and execute multi-channel lifecycle programs (email, in-product messaging, and notifications) that drive meaningful user engagement.
- Build segmentation and personalization frameworks rooted in behavioral data and user intent.
- Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure.
- Develop and run A/B and multivariate tests across subject lines, content, timing, and frequency to continuously improve activation, retention, and conversion.
- Analyze campaign and funnel performance, identify opportunities, and translate findings into clear strategic recommendations.
- Write compelling, on-brand copy across all lifecycle touchpoints from developer digests to re-engagement sequences.
- Work cross-functionally with Product, Data, and Marketing to align lifecycle efforts with product launches and growth initiatives.

## Requirements
- 5+ years of experience in lifecycle, email, or CRM marketing, ideally at a product-led growth or developer-focused company.
- Proven track record building and optimizing lifecycle programs that drive measurable improvement in activation, retention, and engagement.
- Strong copywriting skills, able to write clearly and compellingly for both technical and non-technical audiences.
- Hands-on experience with email and marketing automation platforms (e.g., Customer.io, Braze, HubSpot, or similar).
- Data-driven approach: comfortable pulling your own data, running A/B tests, and translating results into actionable recommendations.
- Experience partnering with Product and Engineering to build and ship lifecycle infrastructure.
- Working knowledge of email deliverability, list hygiene, and compliance (CAN-SPAM, GDPR).

## Preferred Qualifications
- Experience marketing to developer, research, or technical audiences.
- Familiarity with the AI/ML landscape, enough to engage credibly with model releases, benchmarks, and evaluation concepts.
- Experience using AI tools and agents day-to-day to scale output, move faster, and push what's possible for the channel.
- Ability to move quickly, build v1 programs fast, learn from them, and iterate.

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